Universal Labs develops a new blockchain network called “Ubbey” and the “OWP protocol”, which enables peer-to-peer ownership exchange on the Ubbey network.

Project stage


Detailed description

Private clouds involve the installation of a local storage system to which permissioned devices can be connect to in close proximity. Unlike public clouds, private clouds enjoy higher levels of privacy and security: They are harder to breach, and centralized third parties will not have access to the data itself. Although frequently personal clouds present a higher upfront cost, the amortized cost over the long run will be lower, and this will be achieved while retaining the strictest ownership of personal data. The drawbacks of personal clouds up until now, however, where related to the difficulty of setting up the system and the risks of lost data due to device failure. 

Universal Labs aims to harness all of the benefits of personal clouds without any of the drawbacks through a very simple and effective solution: Blockchain technology.


Solution involves:

  • The Ubbey network is a decentralized network powered by Ubbey Box and the Ownership Protocol (OWP), which enables ownership exchange of digital physical assets in a peer-to-peer way. Once an asset has been registered, it could be transferred directly from one IP to another on the Ubbey Network almost instantly, just like transferring files over peer-to-peer protocols.
  • Ubbey Box is a hardware device designed by Universal Labs. It can be used as a personal cloud storage for individuals and enterprises. It provides user with massive amount of secure data storage space, with 1TB or 2TB options available in the first version. It allows users to backup or store at one place and access the file from anywhere and anytime.


  • Purchasing storage space
  • Sharing of digital assets
  • Usage of dApps built on the Ubbey Network
  • Creation and execution of smart contracts
  • Converting into other currencies including Ethereum, Bitcoin and US Dollars
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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : YOU
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 40,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :10,000,000,000 YOU
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :4,000,000,000 YOU
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :No
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      06 Jul 00:00 UTC
      06 Jul 23:58 UTC
      0.00001 ETH No Min 1 ETH Uncapped 2,000 ETH
      Pre-sale — Ended
      01 Jun 11:00 UTC
      21 Jun 11:00 UTC
      0.00001 ETH 10% Min 1 ETH Uncapped 38,000 ETH

      Exclusive 10% bonus will be offered to all participants who participated through XBrick (1 ETH=110,000 YOU)

      Read more about vesting and bonus
      • Team

        • Keda Che photo
          Keda Che
        • Sammy Mehra photo
          Sammy Mehra
        • Ryan Yuan photo
          Ryan Yuan
          Chief Scientist
        • Vence Zhou photo
          Vence Zhou
          Lead Blockchain Developer
        • Lico Wei photo
          Lico Wei
          Senior Blockchain Developer
        • Baigang Wang photo
          Baigang Wang
          Senior Blockchain Developer
        • Arthur Cheong photo
          Arthur Cheong
          Head of Business Development
        • Rosa Qin photo
          Rosa Qin
          Lead Designer
        • Wei Song photo
          Wei Song
          Business Development Manager
        • Mara Lin photo
          Mara Lin
          PR & Marketing Manager
        • Francois Zhang photo
          Francois Zhang
          Business Development Manager
        • Sam Yan photo
          Sam Yan
          Operation manager
        • Raine Wang photo
          Raine Wang
          Administration Manager
        • Bella Huang photo
          Bella Huang
          Blockchain Developer
        • Summer Hu photo
          Summer Hu
          Human Resource Director
      • Advisors

        • Jingshu Chen
          User Experience Advisor
        • Zoya Kinstler
          Architecture Advisor
        • Andy Ann
          Marketing Advisor
        • Ray Wang
          Legal Advisor
        • Simon Luk
          Strategic Advisor


      • Dec 2017

        The launch of Ubbey project marks almost three years of research and over a year of development.

      • Feb 2018

        The design and prototype of the first generation of Ubbey Box has been completed.

      • Jun 2018

        The shipment of the first generation of Ubbey Box with mobile app in place.

      • Oct 2018

        Launch of test net, this is to ensure the network is ready for digital asset ownership registration. Announcement of major partnership to ensure a wide distribution channel for Ubbey Box and the distribution of Ubbey Box is decentralized.

      • Dec 2018

        Launch of main net, complete integration of OWP protocol with Ubbey Box. This ensure that key elements are in place so that Ubbey Network grows into a fully decentralised and autonomous system.

      • MAr 2019

        Integration of InterPlanetary File System (IPFS) with OWP Protocol.