Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.
Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts.
The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
Ubex proposes to solve advertiisng problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.
Ubex solves the problems of the industry through the use of neural networks and blockchain technology.
Maximizes - Advertisement purchasing efficiency through:
Minimizes - Participants’ risks through the application of blockchain and smart contracts. Blockchain gives an opportunity to:
Automate the interaction of advertisers’ offers and publishers’ websites
Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.
Unsold tokens will be burned.
|Round||Token Price||Bonus||Min / Max Purchase||Soft Cap||Hard Cap|
Public sale —
21 May 14:00 UTC
30 Sep 14:00 UTC
|0.00001 ETH||2% - 20%||Min 0.01 ETH||4,000 ETH||24,000 ETH|
Development of integration tools to link marketing campaigns with publishers’ websites
Introduction of an API interface for use by publishers to register advertising space
Addition of new types Development of the exchange smart contract prototype for the storage of basic information of advertising tools and customization of widgets
Development of the exchange smart contract prototype for the storage of basic information
Launch of the desktop and mobile Alpha versions of the Advertiser application
Launch of the desktop and mobile Alpha versions of the Publisher application
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
Introduction of an API prototype for sharing training data in exchange for rewards (data mining)
Launch of the Beta versions of Advertiser and Publisher applications