Overview

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

Project stage

Prototype

Detailed description

Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. 

The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Ubex proposes to solve advertiisng problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

Problem

For users:

  • Irrelevant and annoying advertisements being displayed.
  • Overpayment for products / services, due to multiple intermediaries and high commissions.
  • High risks due to scammers’ use of coercive and provocative methods of advertising.

For advertisers:

  • Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.
  • Difficulty in figuring out all available advertising channels, leading to the need to hire marketing staff.
  • Ineffectiveness of some advertising channels, which only becomes apparent after the budget has been spent.

For publishers:

  • Struggle to find advertisers to fill all ad slots.
  • Low earnings and inability to forecast future payments from advertisers.
  • Payment delays and non-payments from dishonest advertisers.

Solution

Ubex solves the problems of the industry through the use of neural networks and blockchain technology.

Maximizes - Advertisement purchasing efficiency through:

  • Self-learning neural networks, which leads to substantially better targeting and absence of necessity to spend on ad tests. 
  • Transition to the Pay-Per-Result model of ad purchases. 
  • Elimination of intermediaries between publishers and advertisers, which leads to lower commission rates.

Minimizes - Participants’ risks through the application of blockchain and smart contracts. Blockchain gives an opportunity to:

  • Track each target action and store the results in a database transparent for all participants. 
  • Create trusted reputation ratings used by the neural core for advertisers and publishers. 
  • Create mechanisms for guaranteeing mutual settlements (ESCROW, crypto factoring). 
  • Tokenize ad spaces for publishers and pay in advance in UBEX Tokens. 
  • Realize distributed data mining for consumer-related information used by the neural core.

Features

Automate the interaction of advertisers’ offers and publishers’ websites
Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.

Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.

Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.

Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

Show details

Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : UBEX
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 24,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :4,000 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :4,000,000,000 UBEX
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :2,880,000,000 UBEX
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Without whitelist
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH, LTC,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :Iran, North Korea, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    NA

    Unsold tokens

    Unsold tokens will be burned.

      • Token Distribution

          Vesting notes

          • Team & Advisors: 1 Year Lock Up

    Sale schedule

    Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
    Public sale — Ended
    21 May 14:00 UTC
    30 Sep 14:00 UTC
    0.00001 ETH 2% - 20% Min 0.01 ETH 4,000 ETH 24,000 ETH
    Public sale
    • Week 1: 20%
    • Week 2: 18%
    • Week 3: 16%
    • Week 4: 14%
    • Week 5: 12%
    • Week 6: 10%
    • Week 7: 8%
    • Week 8: 6%
    • Week 9: 4%
    • Week 10: 2%
    Read more about vesting and bonus
    • Team

      • Artem Chestnov photo
        Artem Chestnov
        Ubex CEO and Co-founder
      • Daniel Biesuz photo
        Daniel Biesuz
        Ubex Head of Legal and Co-founder
      • Dan Gartman photo
        Dan Gartman
        Ubex CTO
      • Andrew Rippon photo
        Andrew Rippon
        Ubex COO
      • Kathrin Anthony photo
        Kathrin Anthony
        Head of Global Sales
      • Cooz Komei Tokita photo
        Cooz Komei Tokita
        Director Business Development
      • "PEERCHEMIST" photo
        "PEERCHEMIST"
      • Alberto Maiorana photo
        Alberto Maiorana
        Ubex Strategic Partnerships
      • Iyke Aru photo
        Iyke Aru
        Community director Africa
      • Alex Korobkov photo
        Alex Korobkov
        Ubex IR director
      • Igor Selivanov photo
        Igor Selivanov
        Senior Full-Stack & Blockchain Engineer
      • Alex Zhmurin photo
        Alex Zhmurin
        Senior Javascript Engineer
      • Eugeny Matveev photo
        Eugeny Matveev
        Full-Stack Engineer
      • Igor Vatamaniuc photo
        Igor Vatamaniuc
        Javascript Front-end Engineer
      • Sandris Murins photo
        Sandris Murins
        AI Tokenization expert
      • Jessica Kim photo
        Jessica Kim
        Ubex Country manager, Korea
      • Annalise Ho photo
        Annalise Ho
        Country manager, China & Hong Kong
      • Kevin Wong photo
        Kevin Wong
        Marketing Manager in China
      • Wilson Ho photo
        Wilson Ho
        Community manager, Vietnam
      • Jack Yang photo
        Jack Yang
        Ubex Asian Market PR
      • Moo Yong Bang photo
        Moo Yong Bang
        Ubex Assistant Editor
      • Quentin Marchand photo
        Quentin Marchand
        Ubex Editor
      • Deng Feng photo
        Deng Feng
        Investment officer, China
      • Samah Fahad Alaklabi photo
        Samah Fahad Alaklabi
        Community coordinator, Japan
      • Maki Doering photo
        Maki Doering
        Communications Specialist
      • Miranda Ho photo
        Miranda Ho
        Communications Specialist
      • Nguyen Minh Tri photo
        Nguyen Minh Tri
        Ubex Assistant Editor
      • Manuel Garcia del Arco photo
        Manuel Garcia del Arco
        Ubex Deputy Editor
      • Almir Salimov photo
        Almir Salimov
        Ubex BD, Korea
      • Christian George photo
        Christian George
        Localization Manager DACH
      • Li Tang photo
        Li Tang
        Ubex Associate Editor
      • Rohit Nair photo
        Rohit Nair
        Content Manager
      • Jay Xiong photo
        Jay Xiong
        Community manager
      • Zou Huajing photo
        Zou Huajing
        Community manager, China
    • Advisors

      • Ismail Malik
        Marketing Advisor
      • Arie Orlovsky
        Advisor Israel
      • David Lim
        Advisor for China & Korea
      • Michael Gord
        Technical Advisor
      • Urs Bolt
        Advisor
      • Sergio Pereira
        Advisor
      • Sergiu Draganus
        Advisor
      • Ali Kassab
        Advisor
      • Javier Gonzalez
        Advisor
      • Mickey Choi
        Blockсhain Advisor

    Roadmap

    • Q4 2016
      • Creation of an advertising platform for promoting
      • Payday Loans
    • Q1 2017

      Development of integration tools to link marketing campaigns with publishers’ websites

    • Q3 2017

      Introduction of an API interface for use by publishers to register advertising space

    • Q4 2017

      Addition of new types Development of the exchange smart contract prototype for the storage of basic information of advertising tools and customization of widgets

    • Apr 2018

      Development of the exchange smart contract prototype for the storage of basic information

    • May 2018

      Launch of the desktop and mobile Alpha versions of the Advertiser application

    • Aug 2018

      Launch of the desktop and mobile Alpha versions of the Publisher application

    • Nov 2018

      Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain

    • Dec 2018

      Introduction of an API prototype for sharing training data in exchange for rewards (data mining)

    • Jan 2019

      Launch of the Beta versions of Advertiser and Publisher applications

    Activity