TV-TWO is an open platform where reach on the Big Screen is tokenized and a direct value exchange between users, advertisers, and content creators is facilitated through state channels.
TV-TWO will bring the digital age to millions of living rooms around the world:
1. An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.
2. The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.
The aim is to establish a direct relationship between consumers, content providers and advertisers. The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model.
No Innovation on TV
TV-TWO is an application for Connected TVs that offers regular consumers of broadcast television an easy way to transition into a world with a personalized video stream. A major part of the solution is the fact that the traditional broadcast signal is watched through the app. Firstly, allowing an overarching analysis of behavioral patterns across all linear channels - including channel selection and dwell time. Secondly, enabling easy access to the video stream. By pressing Enter on the remote control, a layer is inserted over the TV content. For the user it is the same experience as changing the channel. The video stream itself blends organic content with relevant ads.
Unsold tokens will be burned
|Round||Token Price||Bonus||Min / Max Purchase||Soft Cap||Hard Cap|
24 May 13:00 UTC
24 Jul 12:59 UTC
|0.035||19%||-||2,500 ETH||50,000 ETH|
TV Networks Offer Content Through the Decentralized Ecosystem