Overview

TV-TWO is an open platform where reach on the Big Screen is tokenized and a direct value exchange between users, advertisers, and content creators is facilitated through state channels.

Project stage

Beta version

Detailed description

TV-TWO will bring the digital age to millions of living rooms around the world:

1. An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.

2. The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.

The aim is to establish a direct relationship between consumers, content providers and advertisers. The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model.

Problem

No Innovation on TV

  • Broadcast delivers a nonpersonalized user experience that is outdated
  • TV networks control the $180bn advertising market in oligopolistic structures
  • Netflix and Amazon Prime Video do not offer advertisers and agencies sponsored placement on the TV

Infrastructure Ready

  • Connected TVs enable rich and more personalized media consumption than available today
  • With 700M Connected TVs around the globe, the infrastructure for innovation is in place
  • Television is society’s favorite past-time and the most powerful advertising medium

Blockchain Ready

  • Has the potential to eliminate the need for TV networks as gatekeeper and middlemen
  • Enables direct interactions between users, content providers and advertisers and agencies
  • Prevents Google and Facebook from getting a strong grip on the center of the living room

Solution

TV-TWO is an application for Connected TVs that offers regular consumers of broadcast television an easy way to transition into a world with a personalized video stream. A major part of the solution is the fact that the traditional broadcast signal is watched through the app. Firstly, allowing an overarching analysis of behavioral patterns across all linear channels - including channel selection and dwell time. Secondly, enabling easy access to the video stream. By pressing Enter on the remote control, a layer is inserted over the TV content. For the user it is the same experience as changing the channel. The video stream itself blends organic content with relevant ads.

Features

Users:

  • Get to watch a personalized TV channel
  • Are rewarded with tokens for watching sponsored messages

Content Creators:

  • Get to make it to the center of the living room
  • Can finance videos with TV ad budgets

Advertisers:

  • Get to use first-party data for TV campaigns 
  • Achieve transparency over their TV ad spending
Show details

Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : TTV
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 50,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :2,500 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :666,000,000 TTV
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :499,500,000 TTV
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :No
    Get details
  • Token and Funds Distribution

    Token distribution date

    Immediate token disribution

    Unsold tokens

    Unsold tokens will be burned

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Crowdsale — Ended
      24 May 13:00 UTC
      24 Jul 12:59 UTC
      0.035 19% - 2,500 ETH 50,000 ETH
      • Team

        • Jan Phillip Hofste photo
          Jan Phillip Hofste
          Co-Founder TV-TWO
        • Philipp Schulz photo
          Philipp Schulz
          Co-Founder TV-TWO
        • Nicolas Schnorpfeil photo
          Nicolas Schnorpfeil
          Chief Financial Officer
        • Christopher Obereder photo
          Christopher Obereder
          Chief Marketing Officer
        • Philip Rottschäfer photo
          Philip Rottschäfer
          Chief Operations Officer
        • Cody Lamson photo
          Cody Lamson
          Blockchain Developer
        • Jonas Schmidt photo
          Jonas Schmidt
          Strategy Consultant
        • Joschka Kintscher photo
          Joschka Kintscher
          Software Engineer and Crypto Investor
        • Michael Brand photo
          Michael Brand
          Back-End Developer
        • Dave Barton photo
          Dave Barton
          Startup & Cryptocurrency copywriter
        • Rodrigo Acosta photo
          Rodrigo Acosta
          Blockchain Developer
      • Advisors

        • David Ben Kay
          Governing Board of Ethereum (2016)
        • Tim Wegner
          Tech Entrepreneur & Angel Investor
        • Phillip Nunn
          CEO at The Blackmore Group
        • Markus Schneider
          CFO at 20th Century Fox of Germany
        • John Patrick Mullin
          FTC Asian Regional Director
        • Jason Butcher
          Coinpayments & Parallel Payments
        • Tom Budd
          Blockchain Consultant & Keynote Speaker
        • Oliver Laurence
          Strategy Expert & Startup Mentor
        • Arthur Zubkoff
          FinTech & Marketing Consultant
        • Tobias Schulz
          Blockchain Investor at High-Tech Gründerfonds
        • Kai Rieke
          TV Tracking and Attribution Expert
        • Dan Biton
          Co-Founder Gimli
        • Harold Kim
          Asia Regional Director
        • Simon Cocking
          Editor in Chief at Cryptocoin.News

      Roadmap

      • 2017
        • Company Founding
        • Resource Planning
        • Development of the Smart TV Application
        • Development of Smart Contracts for Operations of the Application
        • Development of the Campaign Platform
        • Publication of Whitepaper
        • Start of the Marketing and Bounty Campaign
        • Community Building
        • Adjustments based on Community Feedback
      • Q1 2018
        • Token for Television Private Sale
        • Early Adopter Program
        • Formation of TV Taskforce
        • Announcement of trade.io as Partner
        • Meetuos and conferences in Asia and US
        • Partner Expansion with Advertisers and Content Providers
      • Q2 2018
        • Meetuos and conferences in Europe
        • Winner of the ICO Pitch Battle at C3 Crypto Conference in Berlin
        • Announcement of Strategic Partnerships
        • Token for Television Public Sale
        • Application Release for Sumsung and LG
        • Onboarding of advertisers and content providers
      • Q3 2018
        • Introducing of TTV to the TV-TWO Platform
        • Evaluating Set-Top Box Manufacturers for Partnerships
        • Release of Application for Toshiba, TP Vision and Panasonic
        • Version 2.0 - Refinement of User Interface and Experience
        • Moving Off-Chain Aspects On-Chain
        • Evaluating of TV-TWO Hardware (Open TV or Set-Top Box)
      • Q4 2018
        • Release of Application for Sony, Hisense and Sharp
        • Negotiations with Manufacturers for a Pre-Installation of the Application
      • 2019

        TV Networks Offer Content Through the Decentralized Ecosystem

      Activity