Establishing Persistent Reputation via the Ethereum Blockchain.

Project stage

Only a whitepaper

Detailed description

Tru Reputation Protocol, a blockchain protocol that revolutionizes Reputation & Ratings in digital interactions. Our goal is to create a next-generation solution to the problem of trust and reputation that will solve some of the longest standing and most costly problems in digital ecosystems whilst also providing an on-ramp from off-blockchain users to blockchain platforms. 

The Tru Reputation Protocol provides a unique and revolutionary solution to Reputation by moving away from Ratings & Reviews towards the selection of easy-to-understand words and phrases when describing an interaction. 

Moreover, the Tru Reputation Protocol provides the first digital solution to persisting Reputation between platforms and reward contributors for their feedback creating the first Proof of Reputation network.


The Problem of Reputation in Trust
Forming new relationships for business has been an issue since the dawn of commerce- how do you trust someone with whom you have never had any dealings with before?

This question has led to many attempted solutions, but none have answered the problem. In the ‘real world,' personal recommendation became the de facto means of establishing a trusted reputation. As more people recommended you, your network of trust increased along with your capability to influence or transact with others.

The Web 2.0 has provided solutions that require single-party feedback to centralized platforms that in turn are open to manipulation by fake comments and fake reviews3 , leading to large volumes of information that is biased, useless and only increase confusion. 

Furthermore, such solutions work on providing ratings on a subjective, arbitrary scale that while easier to aggregate as an average it decreases the value of the feedback in establishing a reputation. 

Moreover, the nature of these systems means that users are generating value but ultimately are not benefiting from content that others find value in, leading to lower participation and poorer quality.


The Tru Reputation Protocol provides a solution to the problem of establishing a single source of truth for Reputation in digital ecosystems by leveraging a patent-pending Tru Feedback Algorithm, the Tru Reputation Protocol acts as the first Proof Of Reputation mechanism that is natural and easy to use: each party in a transaction leaves feedback for each other by selecting or providing Semantic Terms.

The Tru Reputation Protocol allows the establishing and persistence of reputation across digital ecosystemsfrom Web 2.0 platforms to Web3 distributed platforms - by interlinking transactions to the participants and enabling feedback on those transactions. 

Moreover, the Tru Reputation Protocol establishes an economic model around Reputation by rewarding contributions and charging for consumption ensuring all parties involved in the transaction are incentivised for providing feedback whilst ensuring value is derived from those who consume the reputation data from the Tru Reputation Network.


Authentic Reputation
All feedback received by the Tru Reputation Network is linked to a transaction ensuring the authenticity of the Reputation for every participant in the Tru Reputation Network.

Qualified Participants
By requiring that all feedback be linked to a transaction between two or more parties, the Tru Reputation Network ensures that all parties providing Feedback were involved, preventing fake feedback.

Mutual Feedbac
By requiring all parties involved in a transaction provide feedback to theTru Reputation Network, it allows both sides to offer their feedback ensuring best behaviour when providing feedback.

Persistent Reputation
The Tru Reputation Protocol allows you persist your Reputation beyond single platforms to all platforms in the Tru Reputation Network

Patent Pending Algorithm
By leveraging the patent pending the Semantic Term Feedback Algorithm, the Tru Reputation Protocol enables Reputation that uses easy to understand, simple feedback that is resistant to bots and fake reviews.

Reward Driven
Each party that provides feedback within the Tru Reputation Network receives Tru Reputation Tokens Tru Reputation Tokens are in turn required by 3rd parties wishing to query the Tru Reputation Network ensuring value for your effort.

The Tru Reputation Protocol provides the capability to localise any Reputation to any written language automatically enabling international commerce by removing the barriers of communication.

Tru Reputation Protocol reputation data is transparently immutable and non-repudiable ensuring the highest levels of trust in the feedback within the Tru Reputation Network

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  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : TRU
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : NA
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :64,000,000 TRU
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :32,000,000 TRU
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :No
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

    Any Tokens not sold during the Pre-sale will be sold during the Crowd Sale.

    Tokens will not be transferable until after the Crowd Sale.

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Post sale — Soon
      Start Soon
      0.001 ETH No - Uncapped Uncapped
      Crowdsale — Soon
      Start Soon
      0.00088 ETH 12.5% - Uncapped Uncapped
      Pre-sale — Ended
      04 Jan 10:00 UTC
      05 Mar 10:00 UTC
      0.0008 ETH 25% Min 1 ETH 3,000,000 USD 4,000 ETH
      • Team

        • Ian Bray photo
          Ian Bray
          Managing Director
        • Patrick Stewart Bray photo
          Patrick Stewart Bray
        • Caroline Draper photo
          Caroline Draper
          Marketing Director
      • Advisors

        • Matthew Murphy
          Vice President, Global Technology for a Global Top 3 Financial Institution
        • Darron Antill
          CEO of Device Authority, an innovator in IoT Security
        • Richard Martindale
          Area Service Manager for Ivanti, Inc


      • 4 Jan 2018
        Pre-Sale Start

        Start of the Tru Reputation Network Pre-Sale

      • 5 Mar 2018
        Pre-Sale End

        End of the Tru Reputation Network Pre-Sale

      • Apr - May 2018
        Tru Reputation Protocol Release 1

        Release 1 of the Tru Reputation Protocol

      • Q2 2018
        Crowd Sale Start

        Start of the Tru Reputation Network Crowd Sale

      • Crowd Sale Start + 30 days
        Crowd Sale End

        End of the Tru Reputation Network Crowd Sale

      • Crowd Sale End + 14 days
        Tru Reputation Network Launch

        Launch of the Tru Reputation Network on the Ethereum Main Network

      • Q4 2018
        Tru Reputation Protocol Release 2

        Release 2 of the Tru Reputation Protocol

      • Q2 2019
        Tru Reputation Protocol Release 3

        Release 3 of the Tru Reputation Protocol

      • Q4 2019
        Tru Reputation Protocol Release 4

        Release 4 of the Tru Reputation Protocol