Thrive is a Blockchain based Marketplace to BUY and SELL Advertising at very low fees. 

Project stage


Detailed description

Thrive Labs ambition statement is to “build a better internet”, together. Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer. 

Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance. This game changing concept in the digital advertising industry is strictly regulated by a Transparent and Meritocratic reward model ensuring the full reserve token redistribution upon the ramp-up phase gets accomplished. 

Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in Italy with a vast array of experience in the digital advertising domain. In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital advertising making its first appearance in the digital advertising industry. The experience gained in running high margin, online and web-based marketing services across 9 international markets over the past years guarantees solid foundations and the right mix of business skills to make Thrive a success.


What advertisers need is something that has been talked about quite a lot before, but never fully realized – a premium decentralized marketplace.

As of today, several attempts to achieve this utopian ideal have failed. The establishment of clear ground rules and strict membership criteria to ensure all publishers pass the premium and transparency test were led by giant ad networks trying to push their own agenda and personal interests.


But over the last few years, Blockchain has emerged as a potentially disruptive technology based on the concept of a decentralized and distributed consensus ledger. Thrive is strongly convinced that this new paradigm will be the enabler that defines the future of digital marketing.


Benefits To Consumers
Get paid for sharing data while surfing the web. - Get paid for reviewing the quality of each website in the ecosystem. - Taking back the control of the internet. 

Benefits for Advertisers and Publishers
Lowest fees ever. Fastest payment in the industry. Premium placements, accurate reach and brand safety. 

User Reward
Thive pays you for your monthly internet browsing. Unleash the value of your data. 

Professional Reviewer
Reviewers community will guarantee publisher websites are going to represent a premium placement for advertiser. 

Website Reward
Monetize your end-user data. Thrive's client is light, fast and does not impact the end-user experience. Acting as an additional revenue stream on top of any traditional monetization system. 

Blockchain ecosystem dramatically improves the industry's efficiency. No more intermediaries means low fees and value creation for your business. REPUTATION: A reliable, transparent, sustainable reputation management mechanism will insure you against the risks of fraudulent behavior. Your brand will be safer with us. 

Improve your conversion thanks to our innovative data management platform collecting data throughout your customer's entire journey.

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  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : THRT
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 25,000,000 EUR
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :200,000,000 THRT
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :106,000,000 THRT
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH, LTC,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
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  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      10 Mar 00:00 UTC
      05 Apr 00:00 UTC
      0.25 EUR No Min 250 EUR Uncapped 25,000,000 EUR
      Pre-sale — Ended
      15 Feb 12:00 UTC
      05 Mar 00:00 UTC
      NA 30% - Uncapped Uncapped

      Up to 30%

      Read more about vesting and bonus
      • Team

        • Cataldo Franzone photo
          Cataldo Franzone
          Chief Technology Officer
        • Giuseppe Calabrò photo
          Giuseppe Calabrò
          Chief Operating Officer
        • Viviana Carcione photo
          Viviana Carcione
          Chief Marketing Officer
        • Giuseppe Scordino photo
          Giuseppe Scordino
          Chief Strategy Officer
        • Alessandro Santoro photo
          Alessandro Santoro
          Computer Science Engineer
        • Gaetano Nuciforo photo
          Gaetano Nuciforo
          Blockchain Expert - Smart Contract
        • Rosamaria Chillemi photo
          Rosamaria Chillemi
          Social media manager
        • Gianfranco Ciaurella photo
          Gianfranco Ciaurella
          Community manager
        • Hokumdar Hasanov photo
          Hokumdar Hasanov
          Consultant - Russian Community Manager
      • Advisors

        • Joseph F. Borg
          Senior Advisor to WH Partners
        • Urs Wälchli
          PhD, Finance Professor
        • James Catania
          CEO at Intelliblock
        • Andre Siegert
        • Charles Attard
        • Tarek Siddiki
          Security Advisor


      • Jan 2017

        Company registration

      • Feb 2017

        Team Assembled

      • Mar 2017

        Project Start

      • May 2017

        Website development

      • Jun 2017

        White Paper preparation

      • Aug 2017

        Ethereum Smart Contract Prototype

      • Oct 2017

        Thrive Smart Contract on Ethereum test net

      • Nov 2017

        Thrive Smart contract on Ethereum main net

      • Dec 2017

        Private Round Preparation

      • Jan 2018

        Private Token Round

      • Feb 2018

        Public Token Round

      • May 2018

        Thrive BC release Alpha Stage Alpha Testing

      • Jun 2018

        Ad platform development

      • Sep 2018

        Beta Testing

      • Nov 2018

        Thrive Ecosystem 1.0

        Mass Launch & Ramp Up

      • Dec 2018

        DMP Integration & AD Market Place Launch