Overview

Ternio makes it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud.

Project stage

Only a whitepaper

Detailed description

Ternio is transforming the $224 billion digital advertising market, which is filled with domain fraud, bot traffic, and lengthy payment models. Incentives are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal. 

Ternio has built Lexicon, the world's fastest blockchain capable of over 1 million transactions per second, fully decentralized and on-chain. Ternio will use Lexicon to disrupt the $224 billion per year digital advertising market through a multifaceted approach. Incentives and the general ecosystem are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal. Ternio provides a verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the assurance and guarantee of being paid on delivery.

Problem

The digital advertising industry as we know it today faces many challenges, such as:

  1. Domain fraud
  2. Bot traffic
  3. Lack of transparency
  4. Lengthy payment models

Solution

Ternio solves these problems with proprietary advancement in the underlying blockchain technology. By resolving these issues Ternio is positioned to be the ideal utility token to revolutionize the digital advertising market.

The Ternio utility token provides a verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the vehicle to be paid on delivery. Advertisers get what they pay for and publishers don’t have to wait months to collect. Ternio can be integrated with most ad technology platforms giving trustworthy partners a share of the market’s success. 

The solution Blockchain scalability issue within digital advertising ecosystem has been resolved through own built platform based off both Stellar and Hyperledger Fabric. The Ternio blockchain system through our Lexicon blockchain utilizes smart contracts. 

These smart contracts can be viewed up and down the entire supply chain. An audit report is maintained on the blockchain showing breakdowns of pricing in the ecosystem and verifies the delivery of ads. The possibility exists within the Ternio blockchain to record “programmatic transaction level data – winning bid log data and metadata e.g. programmatic invoices”, which the industry is demanding.

Features

100% Decentralized
By having a flexible core, the creator is able to state the environment and node configuration of the blockchain.

100% On-Chain
All transactions within Lexicon are completely on-chain either permissioned or public. No peer-to-peer or bulk transactions.

100% Verified
Lexicon is not open-source. For this reason, we went to great effort to have our code, methodologies, and transactions rates fully vetted and confirmed by an independent third-party.

Scalable
In order to provide a blockchain framework that is able to hit the masses and be utilized by any industry in the world, scalability is a requirement.

Secure + Flexible
Lexicon utilizes a BFT algorithm for consensus which allows for secure transaction, flexibility, and scalability.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : TERN
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 40,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Stellar ()
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :1,000,000,000 TERN
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :490,000,000 TERN
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH, FIAT, XLM,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    14 days from the date of purchase

    Unsold tokens

    NA
      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      01 Jun 00:00 UTC
      15 Jun 00:00 UTC
      0.1 USD No 25 USD - 2000000 USD Uncapped 40,000,000 USD
      Pre-sale — Ended
      05 Feb 00:00 UTC
      31 May 00:00 UTC
      0.1 USD 40% - Uncapped Uncapped
      Pre-sale

      Up to 40% bonus, the lock up: 

      <$100k  -  14 days; 

      $100k-$500k  - 3 months; 

      >$500k  - 6 months; 

      $2m per individual

      Read more about vesting and bonus
      • Team

        • Daniel Gouldman photo
          Daniel Gouldman
          Founder
        • Ian Kane photo
          Ian Kane
          Founder
        • Bryant Maroney photo
          Bryant Maroney
          Founder
      • Advisors

        • Patrick Sundberg
          Former VP, Goldman Sachs
        • Didier Martin
          Former CTO at InterBlockchain.io
        • Kyle Wang
          Former IBM deal pursuit consultant in Hyperledger Fabric
        • Matthew Niemerg
          Former IBM Center of Excellence Postdoctoral Fellow in High Performance Computing
        • Denise Laussade
          Former Chairman of the Board of Directors of the U.S. AFP
        • Jared Polites
          Head of Marketing at Crypto Media Group
        • Chris Koerner
          Award-winning serial entrepreneur
        • David McGrath
          Internationally known tech & media Executive
        • Antti Pasila
          Current Founder & CEO at Kiosked
        • Jory Des Jardins
          Growth Advisor, Operator, and Board Member at SheWorx

      Roadmap

      • Q1 2018

        Announcement & Presale Begins

      • Q2 2018
        • Public token sale
        • Ternio blockchain goes into full production
        • Ternio Token Exchange V.1
        • Listed on Exchanges
      • Q3 2018

        Cross-chain Commucation becomes available

      • Q4 2018
        • Ternio Token Exchange V.2 Launched
        • Ternio Block Card Issued
      • Q1 2019

        Advertising Exchange Launched

      Activity