Photochain is a decentralized, revolutionary Stock Photography Platform on Blockchain  with fair Conditions, lowest Fees on the Market and full Control over the Content for the  Contributor.

Project stage

Beta version

Detailed description

With the p2p platform Photochain, releasing a new concept as the next generation of a stock photography platform is possible. Using this technology to enable fair p2p trading of digital works between artists and buyers.

By doing so, the specialized terms of use for this platform, ensure a secure, uncomplicated and fair trading process for both parties. Moreover, the artist receives up to 95% of the final selling price.

Photochain gives clear advantages over conventional photo stocks to both kinds of users: contributors and customers. Contributors at Photochain benefit from an extremely low fee - only 5% of the selling price. This opportunity to keep 95% of the final sale price allows contributors to offer their work cheaper, and consequently the market becomes more affordable for customers. This type of fair market not only benefits the users, but should benefit the photography industry as a whole, as the possibility of increased income incentivizes contributors to perform better.

These profound market changes are only made possible by using blockchain technology, Smart Contracts, machine learning and Photochain’s own user community. Most of the processes become automated and decentralized, significantly reducing costs of platform governance. It’s unavoidable that more and more stock photography contributors and customers will prefer to use Photochain.


Currently there aren’t many options available to an artist (e.g. a photographer or designer) who wants to earn money in a fair way from selling their digital work. This is particularly concerning for amateur photographers and hobby artists who have not yet attained a high level of name recognition, which would enable them to sell their works at higher prices. For this group of artists, there are stock photography platforms such as Shutterstock and Adobe Stock available. These platforms can also be referred to as microstocks.

Although artists can reach lots of potential buyers by putting their digital works on these platforms, they only receive a tiny percentage of the sales price,. Photo stocks can receive up to 90% of the profit margin[2]. Also, the platforms are characterised by stringent requirements concerning the conditions of participation for sellers. Due to these challenging conditions, the artist is obliged to publish a substantial number of images in the hope of being able to compete against the immensely high levels of competition.

More problems for the seller include the fact that it’s not possible to set his own pricing, long waiting times for verification of the content, a large number of rejections of the work by the photo stocks platforms, as well as long time intervals between the payments.


By developing the Photochain platform, we present the possibility for artists to sell their works directly to their customers, and on their own terms. Photochain is a decentralised platform that uses Smart Contracts based on the Ethereum blockchain. Smart Contracts ensures the security of transactions on the platform.  When a sale is made, the seller is paid, and the buyer receives the purchased picture simultaneously. This is all mediated by the smart contracts Thus, Photochain does not require a centralised authority to ensure the correctness of transactions. 

This reliability is inherently contained in the blockchain technology, and the Photochain platform has been designed from the ground up to solve the problems of traditional stock photography platforms. On top of this, machine learning is employed as solutions to the other problems photostocks exhibit and the wisdom of the community oversees the platform as a whole.


P2P Marketplace
Buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another.

Easy Onboarding
A simple identity verification for all photographers. Unlike with traditional photostocks, a user can be actively selling work in minutes

Digital Copyright Chain
Decentralized database ensures each uploaded photo is permanently linked to its owner. This link cannot be changed removed or manipulated in any way.

Crypto Economy
Helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : PHT
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 170,000,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :230,000,000 PHT
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :181,700,000 PHT
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    Immediate token disribution

    Unsold tokens

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      ICO Main Sale III “Remnant Sale” — Ended
      10 Jun 23:00 UTC
      30 Jun 22:59 UTC
      0.114 USD No Max 10000 ETH Uncapped Uncapped
      ICO Main Sale II “Braveheart Sale III ” — Ended
      08 May 23:00 UTC
      11 Jun 22:59 UTC
      0.102 USD 15% - 20% Max 10000 ETH Uncapped Uncapped
      ICO Main Sale II “Braveheart Sale I & II” — Ended
      08 Apr 23:00 UTC
      08 May 22:59 UTC
      0.096 USD 20% - 35% Max 10000 ETH Uncapped Uncapped
      ICO Main Sale I “Community ♡ Sale” — Ended
      05 Apr 23:00 UTC
      08 Apr 22:59 UTC
      0.084 USD 30% - 40% Max 25 ETH Uncapped Uncapped
      Pre-Sale — Ended
      01 Jan 00:00 UTC
      29 Jan 00:00 UTC
      0.00008 ETH 50% Min 0.1 ETH Uncapped Uncapped
      ICO Main Sale III “Remnant Sale”

      Day 01 to 10:-10% discount => 1 PHT = 0.108 USD
      with optional vesting period period of 8 months: -15% discount => 1 PHT = 0.102 USD
      Day 11 to 20:  -5% discount => 1 PHT = 0.114 USD
      with optional vesting period period of 10 months: -10% discount => 1 PHT = 0.108 USD

      ICO Main Sale II “Braveheart Sale III ”

      -15% discount => 1 PHT = 0.102 USD
      with optional (voluntary) vesting period period of 4 months: -20% discount => 1 PHT =  0.096 USD

      ICO Main Sale II “Braveheart Sale I & II”

      Day 1 to 10:-30% discount => 1 PHT = 0.084 USD
      with optional (voluntary) vesting period period of 4 months: -35% discount => 1 PHT = 0.080 USD
      Day 11 to 30:-20% discount => 1 PHT = 0.096 USD
      with optional (voluntary) vesting period period of 6 months: -25% discount => 1 PHT = 0.090 USD

      ICO Main Sale I “Community ♡ Sale”

      Day 1 to 3:-30% discount => 1 PHT = 0.084 USD
      with optional (voluntary) vesting period of 12 months: -40% discount => 1 PHT = 0.072 USD

      Read more about vesting and bonus
      • Team

        • Stanislav Stolberg photo
          Stanislav Stolberg
          Co-Founder, CEO
        • Arthur Ishmetev photo
          Arthur Ishmetev
          Blockchain Developer
        • Haris Rana photo
          Haris Rana
        • Ralf Gerteis photo
          Ralf Gerteis
          Business Development
        • Jakub Stefański photo
          Jakub Stefański
        • Fredi Lienhardt photo
          Fredi Lienhardt
          Photographer Relationships Officer
        • Jeannette Heinert photo
          Jeannette Heinert
        • Artur Gugelew photo
          Artur Gugelew
          Financial Strategy Manager
        • Brian Colwell photo
          Brian Colwell
          Blockchain Evangelist
        • Dylan Sharkey photo
          Dylan Sharkey
          Sales and Investment Relations
        • Samuel Manzanera photo
          Samuel Manzanera
          Technology and Software Architecture Analyst
        • Peter Lai photo
          Peter Lai
          Blockchain Developer
      • Advisors

        • Lee Willson
          Blockchain Advisor
        • Alexander Sverdlov
          Security Adviser
        • Audrey Baverel
          Crypto Tax & Accounting Adviser
        • Marcus Schmitt
          ICO Advisor
        • Paulo Renato Dallagnol
          Legal Adviser
        • Charles Becquet
        • Chang Liu
          Assoc. Prof. at Ohio University
        • Jared Polites
          Stratgey and PR Adviser
        • Roberto Capodieci
          Blockchain and Investor Relations Advisor
        • Ilya Anikin
          ICO, Investment and Strategy Advisor
        • Alex Fedosseev


      • April 2017
        Idea and business case
        • Develop business plan
        • Market research
      • June 2017
        • Development of the DApp prototype
        • Start to form team
      • Oct - Dec 2017
        Preparation for crowdsale
        • Marketing and preparation activities
        • Get support from blockchain and photography community
        • Register company in Estonia
        • Start to form advisory team
      • January 2018
        Private ICO pre-sale
        • Private Pre-Sale at special discounts for early supporters
        • New partnerships
        • Onboarding Beta Customers/Advocates
        • Prepare ICO platform provided by Swisscom Blockchain AG
      • Apr-Jun 2018
        Main ICO sale
        • Execute ICO with different stages and discounts
        • Establishing a connection to the Cryptovalley
        • Regulatory compliance
        • New collaboration in the photography industry
        • Minting of Photon tokens at the end of the ICO
      • Jul-Nov 2018
        Prepare go-to market
        • Continue developing Photochain DApp
        • Mainstream adoption campaigns for Photography industry
        • Expand development team
        • Photography influencer support campaign
        • Trading Smart Contracts on Ethereum Mainnet
        • Adoption of Photon token/fiat exchange
        • Implementation of new IP Rights management
        • Acquisition campaigns (photography stocks) for fast scaling
        • Prepare operational services
      • Q4 2018
        Launch Platform
        • Photochain API for better integration with other services
        • Partnering with a famous brand in the photography industry
        • Photochain Web - DApp 1.0 with basic functionality on main OS
        • Launch support services
        • Continue developing Photochain DApp
      • Q1-Q2 2019
        Business Development
        • Client growth strategy
        • Accept new forms of payments
        • 3rd Party Integrations
        • Integrating with other media blockchain DApps
        • Simplifying of UI
        • Paid microservices for strong revenue
      • Q3-Q4 2019
        Market Expansion
        • Readiness for the complete mass adoption
        • blockchain as protocol in the background
        • Partnerships with agencies
        • Stabilizing the vitality of Photochain ecosystem
        • Supporting hardware gadget for Photochain
        •  (camera support for the uploading the photo direct to Photochain)
      • Q1-Q4 2020
        Market Domination
        • Photochain DApp becomes a standard for the fair photography trading
        • Photography stock Market Share of 10%