Overview

Merculet, as the Chief Growth Officer of Global Entrepreneurs, uses blockchain technology to transform the relation between consumer, investor and producer.

Project stage

Only a whitepaper

Detailed description

Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This network connects both the supply and 13 demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value.

Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic.

The core components of the project include:

  • User Attention Value (UAV) evaluation system: UAV system effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests.
  • Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token.
  • To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.

Solution

Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value.

Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic.

Features

Attention value network
Merculet has built a Attention Value Network. It connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. Attention Value Network consists of three core components: User Attention Value evaluation system, User Attention Token and Open Content Platform.

User attention value
Merculet creates the User Attention Value (UAV) evaluation system to scientifically measure the value of a user’s attention. An entrepreneur can simply access the UAV system, which can seamlessly integrate with traditional reward-point systems, through a set of open protocols.

User attention token
Merculet provides a full solution to help entrepreneurs issue UATs (User Attention Tokens), which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP token with different rates, enabling the synergy and the value exchange between entrepreneurs.

Open content platform
Merculet has built an open content platform that is based on consensus and driven by Tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the positive cycle of the global content ecosystem as participants.

Multi-tier architecture with multi-chain and multi-asset
Technologically, Merculet uses multi-tier architecture to balance the performance of mass Internet users, a large number of intermediate states and the performance of the underlying public chain.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : MVP
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 36,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :10,000 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :10,000,000,000 MVP
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :3,000,000,000 MVP
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, Japan, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    May 11, 2018

    Unsold tokens

    NA
      • Token Distribution

          Vesting notes

          • Token Sale: For Early invesotrs: Vesting Period - 5 months

    Sale schedule

    Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
    Public sale — Ended
    04 May 13:00 UTC
    09 May 13:00 UTC
    0.00005 ETH No 0.1 ETH - 5 ETH 10,000 ETH 36,000 ETH
    Private sale — Ended
    Start Soon
    NA No 150 ETH - 1000 ETH Uncapped Uncapped
    • Team

      • Ivan Jiang photo
        Ivan Jiang
        CEO
      • Shen Jun Zhang photo
        Shen Jun Zhang
        CTO
      • Jerry Gao photo
        Jerry Gao
        CPO
      • Happy Li photo
        Happy Li
        Data Scientist
      • Kevin Wu photo
        Kevin Wu
        Chief Architect
      • Yi Ting Qiang photo
        Yi Ting Qiang
        Architect
      • Tony Shen photo
        Tony Shen
        Head of Mobile Development
      • Keyness Cheng photo
        Keyness Cheng
        Global Business Development
      • Stanley Hu photo
        Stanley Hu
        Global Business Development
    • Advisors

      • "PEERCHEMIST"
        Professor at Stanford University
      • Bo Shen
        Founder of BitShares and Fenbushi Capital
      • Roger Lim
        Founding Partner of NEO Global Capital
      • Bin Sen Tang
        Founder of ELEX
      • Yue Feng Qiu
        Partner of Roots Capital
      • Iris Yin
        Founding Partner of Super Hash Capital

    Roadmap

    • Q1 2018
      • Perfect User Attention Based Growth Methodology;
      • Design of Attention Value Network (AVN) System and Verification of POC;
    • Q2 2018
      • MVP Token onboard;
      • Release AVN system β1 (including UAV system 1.0 & UAT system 1.0) & Application Market β1
      • Content Open Platform Product Design;
      • At least one of the partners is onboard (ELEX), and finish testing for 15+ partners;
    • Q3 2018

      Release AVN system β2, Attention Purse β1 , UAT Application Market Version 1.1 & Open Content Platform β1;

    • Q4 2018
      • Release Attention Purse β2 & Open Content Platform β2;
      • Support the exchange of between UATs;
      • AVN (User Attention Value Network) 1.0 onboard.
    • Q1 2019
      • Content localization & internationalization;
      • Localization of product features;
      • To enrich MVP's commercial applications and distribution scenarios (including offline);
    • Q2 2019

      Open Content Platform:

      • Consensus mechanism of application layer(R+POS), Reputation system, Community courts & Micro-tasking system onboard;
      • Underlying technology upgrade;
    • Q3 2019

      Underlying technology upgrade

    • Q4 2019
      • Native Token & Smart Contract Early Support
      • “De-Merculet-lization” of all aspects of the ecosystem and advancement of health development for the community without Merculet participation;

    Activity