MEDIA Protocol is a transparent blockchain content sharing system. People value content.

Project stage


Detailed description

MEDIA Protocol is an open protocol that enables content publication and distribution to be tracked via the blockchain, removing the inefficiencies created by centralised players in a large, diverse market. It facilitates a disintermediated incentive and economic layer between the two most important groups in the content distribution ecosystem:

  • Those who create, distribute and promote content
  • The ordinary people that consume it.

Using MEDIA Protocol, publishers will be able to incentivise consumer interaction with content by assigning MEDIA tokens (which represent a media spend) to a specific piece of content (represented by a URL) and distribute the tokens as rewards for content consumption on content platforms that support MEDIA protocol. There is no restriction to content – it can be long or short, an article, video, audio or an image. It only needs to have a URL. 

Content consumers will be able to both earn and spend tokens within apps that adopt the protocol, as well as receive incentive payments from publishers and content promoters for their interactions with content. For example, a consumer may be rewarded in tokens for liking, reading, commenting or sharing a piece of content or taking a survey. Users can accumulate tokens in their accounts that can be used to make in-app purchases or payments inside the MEDIA Protocol ecosystem, e.g., to pay for access to content in the form of paywalls of subscriptions. Tokens can be used across any apps that adopt MEDIA Protocol.


MEDIA Protocol acknowledges that the consumption of content by ordinary people is currently managed through proprietary algorithms and a small number of centralised platforms, and that the flow of data from these platforms to the parties who make content is limited. It also recognises that the experiences of ordinary audiences are worse as a result, because the brands and publishers who make content are either forced to rely on clickbait or expensive paid media campaigns to reach audiences.

MEDIA Protocol will create a new layer of direct economic incentives between key stakeholders within content ecosystem. MEDIA Protocol will provide developers, brands, publishers, influencers, content consumers, etc. the opportunity and incentive structure to interact in ways that are not permitted by centralized content distribution platforms. In this way, the protocol does more than reward attention: it fundamentally enables a new set of relationships between important parties that already want to interact with one another in more efficient and rewarding ways.


A New Economy for User Data
Incentives for the Transfer of Useful Data - Audiences are currently not rewarded for the useful data they share with centralised content distribution platforms, brands or publishers. Using MEDIA Protocol, audiences can receive rewards for a range of content interactions or by taking surveys that provide publishers and brands with valuable information.

Aid the Move to 'Direct-to-Consumer' (DTC) - DTC is an important goal for many brands trying to move away from relying on third parties, e.g., retailers, supermarkets, online merchants, etc. Through online registration forms, membership schemes, store cards, etc., these third parties have what brands do not: proprietary relationships with and data on the audiences that brands and publishers need to access. Through MEDIA Protocol, brands can now incentivise a direct relationship with audiences and access specific data on what content audiences want to receive.

A New Economy for User Payments
A System of User Appreciation - Beyond the payment of tokens from publishers to consumers in exchange for attention, audiences will be able to reverse this economic flow and send tokens to creators, influencers, publishers or brands in the form of a tip for creating or disseminating interesting content. This empowers smaller actors and community coordinators and rewards content creation. In this way, MEDIA Protocol further accelerates the dynamic flow of roles to create a better, organic and more balanced content ecosystem.

Make Paywalls Sustainable for Publishers - Through MEDIA Protocol, however, users will be able to generate sums of tokens from their interaction with promoted content and use these tokens to easily access content behind the premium paywalls and subscription gateways imposed by platforms, publishers and creators.

A New Content Ecosystem
Overcoming Fraud - Ad fraud is a significant problem, with reports estimating around 50% of clicks on display advertising come from bots, and Forrester estimating that ad fraud and non-viewable ads will cost the industry $10.9bn by 2021. This is expensive for brands and undermines publisher credibility. MEDIA will 3 reward content interactions from real people. It will also provide evidence of real engagement, creating new and universal metrics that can become reliable standards for the industry.

Removing Inefficient Intermediaries - Currently, a brand or publisher that is trying to reach an audience via a media platform spends around 60% of their budget to reach an audience via a centralised Media Owner. Through MEDIA, brands pay a small token fee and incentivise the direct actions they wish to achieve, whilst still having access to the wide range of platforms that audiences spend their time on, thereby reducing costs for brands and publishers.

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  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : MEDIA
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 15,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :10,000,000,000 MEDIA
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :2,600,000,000 MEDIA
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open(Start Jun 02, 2018)
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
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  • Token and Funds Distribution

    Token distribution date


    Unsold tokens


Sale schedule

Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
Public sale — Soon
Start Soon
NA No - Uncapped Uncapped
Community Pre-sale — Soon
Start Soon
NA No - Uncapped 15,000,000 USD
Private sale — Active
02 Jun 00:00 UTC
NA No - Uncapped Uncapped
  • Team

    • James Tabor photo
      James Tabor
    • Thomas Graham photo
      Thomas Graham
    • Martin Adams photo
      Martin Adams
    • Mark White photo
      Mark White
    • Josef Sevcik photo
      Josef Sevcik
      Blockchain Developer
    • Katya Volkova photo
      Katya Volkova
      Head Data Scientist
    • Julia Bohutska photo
      Julia Bohutska
      Data Scientist
    • Gillis Van Den Broeke photo
      Gillis Van Den Broeke
      Backend Developer
    • Mahmoud Hanafy photo
      Mahmoud Hanafy
      Backend Developer
    • Ahmed Mahran photo
      Ahmed Mahran
      Backend Developer
    • Sandra Lagarto photo
      Sandra Lagarto
      Product Manager
    • Vianney le Masne photo
      Vianney le Masne
      Lead Designer
    • Sebastian Graham photo
      Sebastian Graham
      Research & Strategy
    • Dan Holloway photo
      Dan Holloway
      Head of Operations
    • Ted Wang photo
      Ted Wang
      Partner & Early Stage Investor at Cowboy Ventures
    • Mark Adams photo
      Mark Adams
      Vice President and Head of Innovation at Vice
    • Richard Ma photo
      Richard Ma
      CEO at Quantstamp Technologies Inc
  • Advisors

    • Andy Tian
      CEO of Gifto
    • Kate Cox
      CMO, EMEA of GoDaddy
    • Dominique Delport
      Global Managing Director at Havas Group


  • Q1 2018

    Digital Future Council (DFC): Partnerships

  • Q2 2018
    • DFC: New York and London breakfasts
    • Community Presale
  • Q3 2018
    • CryptoCatnip v0.5
    • Publisher Portal beta
    • Begin next stage of scalability research
    • DFC: Annual Cannes conference (France)
  • Q4 2018
    • CryptoCatnip v1.0
    • Publisher Portal v1.0
    • Enhanced support of multiple media formats
    • First major partner release
  • Q1 2019
    • Advanced Subsequent major partner releases
    • Analytics toolkit