Fysical is the first and only code-complete, 100% functional, decentralized location data market.

Project stage

Only a whitepaper

Detailed description

Fysical is the largest crypto-powered data protocol, giving you the next generation of big data: how humans move through the physical world. It is the infrastructure for the transparent and efficient exchange of location data on the blockchain; foot traffic sensor readings, store visit information, commute routes. 

Fysical allows data suppliers to share and monetize their location data, while maintaining transparency, ownership, and control. At the same time, Fysical provides data buyers with the optimal way to access and validate data and its source. Fysical directly contrasts with today's closed systems, data brokers, and black boxes, and replaces them with a transparent peer-to-peer blockchain protocol.


There are a few core problems with the current model for buying and selling location data:

  • There is zero transparency on data provenance (origin). Centralized exchanges provide no accessible record of facts concerning the data's source or owner. This creates a cobweb of duplicate data purchases, and labor and time spent analyzing data overlap by data buyer engineering teams.
  • Data buyers have no permanent record that a dataset was created in a privacy-compliant manner with the authorization of end consumers.
  • There is no easy way to determine that a dataset is accurate or highquality. Data buyers have to run a manual analysis on each dataset to understand its quality before putting the data to use. This can take months and often requires looking at multiple datasets at once.
  • High-value location events are often not available to buyers until they are published in a dataset hours or days later. This delay prohibits the possibility of many high-value use cases that would involve these events.


  • Fysical keeps a permanent, immutable audit trail of atomic6 exchanges of FYS tokens for datasets. These transactions are factual records about a dataset's provenance, and it is freely accessible by any data buyer who wishes to validate a dataset's source.
  • Fysical enables suppliers to append privacy compliance documentation, such as privacy policies and user opt-in messages, that are dated with timestamps for every dataset that is published to Fysical. Data buyers now confidently buy datasets that are authorized for use by the end consumers, and they can now audit the privacy compliance of datasets at any time, even those datasets purchased in the past.
  • A pool of FYS tokens are to be released over time with more tokens rewarded to data suppliers who begin publishing data to Fysical sooner. The rewards token pool acts as an incentive for data suppliers to provide high-quality, in-demand datasets to data buyers. Furthermore, because Fysical utilizes the Ethereum blockchain when a data supplier submits data to Fysical, it executes a transaction on the Ethereum network, which results in a permanent record on the Ethereum blockchain. These Ethereum transactions incur an execution fee to be paid in Ether. This fee acts as a natural filter, discouraging data suppliers from uploading "spam," fraudulent, and low-quality data.Fysical allows market-driven data-delivery schedules to emerge. Sellers can identify datasets for sale immediately or prior to when they will be available. Buyers can purchase access to these datasets as soon as they are published or even before they are published. This futures-style trading enables subscription purchases and real-time data delivery.


Fysical is the infrastructure for the transparent and compliant exchange of location data; foot traffic sensor readings, store visit information, commute routes.

Data Buyers & Suppliers
Data suppliers can share and monetize their location data, maintaining transparency, ownership, and control. Data buyers can access and validate data and its source.

Fysical directly contrasts with today's closed systems, data brokers, and black boxes, and replaces them with a transparent peer-to-peer blockchain protocol.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : FYS
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 18,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :4,000 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :1,000,000,000 FYS
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :400,000,000 FYS
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

      • Token Distribution

    Sale schedule

    Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
    Public sale — Soon
    Start Soon
    0.045 USD No 0.01 ETH - 250 ETH Uncapped Uncapped
    Private sale — Active
    01 Jul 00:00 UTC
    0.045 USD No Min 20 ETH Uncapped Uncapped
    Pre-sale — Ended
    18 Jun 13:00 UTC
    30 Jun 13:00 UTC
    0.045 USD 10% 25 ETH - 250 ETH Uncapped 4,000 ETH
    • Team

      • Ben Smith photo
        Ben Smith
      • Justin Mann photo
        Justin Mann
      • John Foley photo
        John Foley
      • Rich Garfield photo
        Rich Garfield
        Software Architect
      • Adrian Miguel photo
        Adrian Miguel
    • Advisors

      • Mike Baker
      • Bernardo de Seabra
      • Lester Lim
      • Josh Weiss
      • Tyson Trautmann
      • Lindsey Maule
      • Tom Howard
      • Rob Behnke


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