Friendz is a tool that lets multinational companies involve a community of users on social networks for marketing purposes. 

Project stage

Working product

Detailed description

Friendz has been actively present in the market since 2016. During this period, we have offered services to more than 200 brands. Founding team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. 

Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. 

At the end of 2017 revenues amounted to € 1,200,000. Friendz is integrating its platform with blockchain, with the aim of decentralizing the digital advertising system. With the future developments of the platform, it will be possible to enhance trust towards users and client companies and to increase the products and services offered. In addition, our community will become larger and multinational.


Display advertising, or banners, is without doubt the mostly used marketing channel. These are images containing advertising content positioned in several spots in the web pages. Given their traceability characteristic, these ads enable the companies to analyse the performance of their campaigns and to track their marketing spending.

However, display advertising showed lower performances as the market is saturated and consumers are no longer affected nor interested:

  • 615 Millions devices block irritating and useless info across the globe, more and more people are deploying ad blocking software on their phones.
  • 50% of clicks on mobile ads were made by mistake.
  • It is more likely to survive an airplane disaster than to click on a banner.


Friendz platform connects companies to people willing to provide support in the generation of advertising contents directly posted on their personal social media profiles. Users involved in this peer-to-peer communication process get rewarded for their collaboration on Facebook/Instagram/Twitter/Medium through FDZ tokens. FDZ will be the standard token to manage and reward people for online activities.


They buy campaigns for advertising purposes and experience the result of Friendz magic (word of mouth on social media)

They participate in the campaigns, creating contents in exchange for rewards.

A community of qualified users that check and validate contents manually and are rewarded for it.

Social Media
The platforms on which contents are published. We track the figures in terms of the number of likes, interactions and comments.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : FDZ
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 50,300,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :50,250 USD
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :1,500,000,000 FDZ
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :750,000,000 FDZ
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open(Start Feb 28, 2018)
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    Immediate token disribution

    Unsold tokens

      • Token Distribution

          Vesting notes

          • ICO: FDZ bought during the Power Hour or this tier will be locked for 12 months or 18 months.
          • Reserve Fund : Will be locked for 12 months.
          • Advisors: Will be locked for 12 months.
        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      01 Mar 11:00 UTC
      21 Mar 10:00 UTC
      0.067 USD No 0.1 ETH - 100000 USD Uncapped 750,000,000 FDZ
      Private sale — Ended
      Start Soon
      0.067 USD 40% - Uncapped Uncapped
      Public sale

      ICO Power Hour: 1 FDZ = 0.048 USD

      ICO Day1: 1 FDZ = 0.056 USD

      ICO Week 1: 1 FDZ = 0.061 USD

      ICO Week 2:  1 FDZ = 0.067 USD

      Private sale

      Private Sale will occur before the Crowd Sale with an additional 40% bonus. 

      FDZ bought during the Private Sale are locked for 12 months or 18 months.

      Read more about vesting and bonus
      • Team

        • Alessandro Cadoni photo
          Alessandro Cadoni
        • Cecilia Nostro photo
          Cecilia Nostro
        • Daniele Scaglia photo
          Daniele Scaglia
        • Dario D'Antino photo
          Dario D'Antino
          Frontend Developer
        • Giorgio Pallocca photo
          Giorgio Pallocca
        • Flavio Lanternini Strippoli photo
          Flavio Lanternini Strippoli
          Blockchain Developer
        • Simona Fontana photo
          Simona Fontana
          Project Leader
        • Martina Pirisi photo
          Martina Pirisi
          Community Manager EN
        • Francesca Bianchi photo
          Francesca Bianchi
          Community Specialist
        • Roberto Addeo photo
          Roberto Addeo
          Community Specialist
        • Ornella Di Bonito photo
          Ornella Di Bonito
          Community Specialist
        • Cristina Dente photo
          Cristina Dente
          Community Specialist
        • Sahir Parmar photo
          Sahir Parmar
          Community Specialist
        • Andrea Pomponi photo
          Andrea Pomponi
          Operations Manager
        • Enrico Pasquotti photo
          Enrico Pasquotti
          Global Business Development
        • Luca Marchesi photo
          Luca Marchesi
          Creative Director
        • Giuseppe Langella photo
          Giuseppe Langella
          Country Manager ES
        • Matteo Virelli photo
          Matteo Virelli
        • Andrea Evangelista photo
          Andrea Evangelista
          Market Research Analyst
        • Nicola Raineri photo
          Nicola Raineri
          Operations Specialist
        • Simone Scaglia photo
          Simone Scaglia
        • Arnaldo Comé photo
          Arnaldo Comé
          Business Developer
        • Melissa Tarenzi photo
          Melissa Tarenzi
          Account Manager
        • Ilaria Zanetti photo
          Ilaria Zanetti
        • Gabriella Berardi photo
          Gabriella Berardi
          Social Media Specialist
        • Lorenzo Dado Capecchi photo
          Lorenzo Dado Capecchi
          Community Manager
        • Rosa Fuentes Torres photo
          Rosa Fuentes Torres
          Community Manager ES
        • Marina Rodríguez Gómez photo
          Marina Rodríguez Gómez
          Community Manager ES
      • Advisors

        • Paolo Rebuffo
        • David Drake
        • Simon Cocking


      • Q2, 2018
        Central Europe
      • Q3, 2018
        Introduction of creativity approvers
      • Q4, 2018
        Expansion of friendz services to b2b clients
      • Q1, 2019
      • Q2, 2019
        Widget payment system for commercial partners
      • Q3, 2019
        Users internal wallet
      • Q4, 2019
        Eastern Europe
      • Q1, 2020
        North America
      • Q2, 2020
        South America
      • Q3, 2020
        Asia and Australia