Overview

World's First Blockchain Protocol for Content Creation.

Project stage

Prototype

Detailed description

Creator.ai is a content marketing protocol, built to reduce the friction involved with connecting marketers to the global creator ecosystem. The protocol handles campaign creation, payments, contracts, and content delivery, all by leveraging the blockchain.

Creator.ai will revolutionize how content creators and marketers connect and do business by tokenizing the content creation industry. Creators currently spend years cultivating an audience and voice on platforms like YouTube, Instagram, Facebook, Twitter, and Snapchat. However, YouTube is the only mainstream social media platform that offers them a revenue share.

Creator.ai will make influencer marketing easier, more affordable, and more attainable for brands than ever before. It will also give creators the ability to monetize their content and maximize their earning potential, all within our decentralized, blockchain-based ecosystem. Creator.ai is a wholly owned subsidiary of Captiv8, meaning we will leverage an enterprise-grade platform that is over four years old and has been proven to work at scale for brands including Amazon, Toyota, Microsoft, Coca-Cola, and WAX.

Problem

Walled Gardens
A walled garden, also known as a closed platform, is an environment that controls a user’s access to web content.  Over 90% of time spent online occurs on these closed platforms, which include Facebook, YouTube, Instagram, Twitter, and Snapchat. 

While walled gardens can serve as great distribution channels for content creators and can help creators gain large followings, they come with many disadvantages. Most notable among these is that they control the revenue made from engagement with all content published on their platforms. 

Of the major social media platforms, YouTube is the only one to offer creators a revenue share from views of their content. This means that closed platforms like Instagram and Facebook are making huge amounts of money off the backs of content creators, while many of these creators receive nothing in return.

Ecosystem  Inefficiency
Due to inefficiencies in the current marketing ecosystem, marketers don’t use just one solution for their influencer marketing needs. As a result, there is a lot of value leakage that occurs in running influencer marketing campaigns, where marketers don’t get a good return from their spend and content creators end up with reduced revenue.

Delayed  Payments
Content creators want to get paid immediately after posting their content, but in today’s ecosystem they are typically required to wait for payment in 30, 60, or 90-day intervals. Many times they won’t even know how much the advertiser has paid because of the convoluted nature of working with multiple layers of third parties. 

Marketers, on the other hand, don’t want to pay for content until they have seen that the work is of high quality, in line with the brand’s requirements, and that it will provide good value for their spend.

Solution

Creator.AI plan to use analytics, AI and machine learning, and the blockchain to solve the biggest problems in the influencer marketing space.

The adoption of blockchain technology will solve these challenges between influencers, brands, and marketers with the use of a decentralized smart contract protocol. The protocol will allow for transparency between all parties and increased visibility for creators who are looking to monetize their content. The blockchain will also help facilitate payments, which will be immediate, secure, and scalable across borders with the use of tokens instead of restrictive fiat. 

Main goal is to allow content creators to live their passions and monetize them, while providing marketers with the ability to tap into these highly targeted audiences and maximize their brand’s marketing efforts like never before.

Features

Identifying Influencers
Captiv8 allows marketers to  search for influencers based on over 50 variables, including  brand affinity, personality archetype, age, gender, and more.

Campaign Management
Complete workflow  management for marketers to locate influencers, start a new  campaign, approve content, and make payments.

Reporting 
Measurement and attribution analysis  shows how content really performs, going beyond vanity  metrics. This includes sentiment analysis, Life Time Value  (LTV), conversion tracking, and more.

Show details

Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : CR8
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 20,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :12,000,000 USD
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :1,000,000,000 CR8
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :350,000,000 CR8
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    NA

    Unsold tokens

    All unsold tokens will be burned.

      • Token Distribution

          Vesting notes

          • Reserve: 2 years lockup
          • Team: 2 years vesting
          • Advisors: 2 years vesting
        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Soon
      Start Soon
      0.04 USD 30% - 12,000,000 USD 20,000,000 USD
      Private Pre-sale — Active
      04 Jun 00:00 UTC
      0.04 USD No Min 10000 USD Uncapped Uncapped
      Public sale

      Bonus Lockup - 2 months

      Read more about vesting and bonus
      • Team

        • Krishna Subramanian photo
          Krishna Subramanian
          Co-founder
        • Sunil Verma photo
          Sunil Verma
          Co-founder
        • Vishal Gurbuxani photo
          Vishal Gurbuxani
          Co-founder
        • Meghan O'Holleran photo
          Meghan O'Holleran
          Chief Revenue Officer
        • Taz Patel photo
          Taz Patel
          Chief Sales Officer
        • Laura Danforth photo
          Laura Danforth
          Chief Marketing Officer
        • Igor Morozov photo
          Igor Morozov
          VP of Engineering
        • Philip Ivanov photo
          Philip Ivanov
          VP of Product
        • Owen Sidd photo
          Owen Sidd
          Sales
      • Advisors

        • Scott Walker
          Co-Founder, DNA
        • David Namdar
          Partner, Galaxy Digital
        • Malcolm CasSelle
          President, WAX
        • Chris Ji
          Partner, Team in Residence
        • Jeff Park
          Partnerships, Facebook
        • Gabriel Hubert
          Product Manager, Stripe
        • Riley Crane
          Engineer, Square
        • Savneet Singh
          Partner, Tera Holdings
        • Nikhil Kalghatg
          Partner, CoVenture

      Roadmap

      • Q3 2017

        Creator.ai begins development

      • Q4 2017
        • Payment Protocol complete. Platform MVP ready to use on testnet
        • The team at WAX token launches the first Creator.ai campaign for their ICO and successfully raises their hard cap
      • Q1 2018

        Creator.ai begins private pre-sale

      • Q2 2018

        Mainnet Launch

      • Q3 2018

        Insights Protocol complete

      • Q4 2018

        Reporting Protocol complete

      • Q1 2019

        Content Review Protocol complete

      Activity