Contents Protocol is a decentralized premium content exchange protocol on which Content Provider, Platform, and User can sustainably coexist and cooperate.

Project stage

Only a whitepaper

Detailed description

The current traditional platforms enjoy strong growth due to users consuming the content produced by content creators. However, content creators only receive a small portion of the income that the platform earns. There’s also a lack of transparency in which the revenue is distributed to different stakeholders.

Contents Protocol try to change that by distributing over 75% of the total license fee to the content creators. The platform will only keep 5-10% of the total income, with the rest being distributed to users who consume the content. This way, all the stakeholders benefit from the growth of the ecosystem.

In order to speed up the expansion of the Contents Protocol Ecosystem, the Corporation will launch an open source reference platform for each content category of TV, Music, Comics, and E-Books, reducing barriers for potential content platform operators to do business in our ecosystem.

In the beginning, the Corporation will either develop a reference platform from ground up or acquire an existing platform and convert it to a reference platform.

For a more vibrant Contents Protocol Ecosystem in the early stage, the Corporation, as an accelerator, may either recruit candidates or invest in and/or acquire existing 3rd party platform operators. In order to prepare for a number of 3rd party platforms launched under the ecosystem in the early stage, the Corporation may either recruit and select candidates or invest in/acquire existing platform operators. Serving as an active accelerator, the Corporation will encourage and help these entrants to be part of the ecosystem.


Platforms’ Abuse of Superior Bargaining Position
Despite the content providers’ significant contributions to platforms’ successes, platforms have required the Content Providers to pay for an unreasonably high commission(30-70%) or have favored their own original contents.

Platforms’ Secretive and Unreliable License Fee Payment
Due to a lack of transparency and reliability in their revenue distribution systems, the platforms have taken advantage of ‘black box’ license fee practices, which content providers can only oblige.

Users’ Contribution Exploited
Although users’ voluntary activities including leaving reviews, viral marketing, curating, etc. contribute significantly to the success of the platforms, they are not well compensated in the current ecosystem.


By decentralizing the conventional platform that connects creators and consumers, Contents Protocol enables distribution margin, which used to belong to centralized platforms, to be shared fairly and transparently among the network contributors such as creators and consumers, according to their contribution.


Benefits for:

  • Content Provider

Content providers have two options. With the conventional practice, they can get license fee in fiat via a smart contract, which ensures transparency. When content provider choose to get paid with CPT Token, they can receive license fee on a real time basis, while also getting bonus license fee by staking to platform. Either way, Content providers are benefited from much more favorable license fee ratio.

  • General User

When users pay for a content, a certain percentage of payment is automatically staked in the content staking pool, which accordingly generates rewards (the earlier, the more). They can get rewarded for just using Contents Protocol Platform, which is operated in the same way as centralized platforms, even with fiat, without having any prior knowledge about cryptocurrency.

  • Heavy User & Expert User

Heavy/expert users can have multiple reward streams on the Contents Protocol ecosystem. More CRP will be staked into the content staking pool when the users pay for a content with CPT token instead of fiat and when users want to make an additional staking on promising contents. In addition, users can get additionally rewarded for becoming platform evangelist, reviewing content, curating content and promoting content outside the platform, etc.

  • Platform Operator

Platforms can be operated with little development resources, harnessing open sources such as high-quality platforms and CMS interface. Platform operators receive revenues from the inflation pool. Furthermore, platform operators can start to do their business without having any prior relationship with content providers as the foundation plays a role in connecting with each other.

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  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : CPT
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 40,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :NA
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :NA
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist N/A
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :No
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :No
    Get details
  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

      • Token Distribution

    Sale schedule

    Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
    Public sale — Soon
    Start Soon
    NA No - Uncapped Uncapped
    Private sale — Active
    31 May 00:00 UTC
    NA No - Uncapped Uncapped
    • Team

      • Taehoon Park photo
        Taehoon Park
        CEO, Co-founder
      • Alex Jihyun Won photo
        Alex Jihyun Won
        COO, Co-founder
      • Teddy Zee photo
        Teddy Zee
        Head of Content Relations
      • Teddy Lee photo
        Teddy Lee
        Lead Mobile Developer, Co-founder
      • Buzz Jung photo
        Buzz Jung
        Lead Backend Engineer
      • John Kim photo
        John Kim
        Global Business Developer
      • Matthew Yun photo
        Matthew Yun
        Lead Machine Learning R&D
      • Tim Lee photo
        Tim Lee
        Machine Learning R&D, Co-founder
      • Liz Yoo photo
        Liz Yoo
        Lead Marketer
      • Jason Kim photo
        Jason Kim
        Lead Business Developer
      • Jake Kim photo
        Jake Kim
        R&D Engineer
      • Paul Keam photo
        Paul Keam
        R&D Engineer
      • Reid Jo photo
        Reid Jo
        Infrastructure Engineer
      • John Do photo
        John Do
        Backend Engineer
      • Gray Shin photo
        Gray Shin
        Backend Engineer
      • Pene Higashihara photo
        Pene Higashihara
        Global Business Developer
      • Lynn Jeon photo
        Lynn Jeon
        Global Business Developer
      • Hugh Song photo
        Hugh Song
        Mobile Developer
      • Jade Seo photo
        Jade Seo
        Mobile Developer
      • Elaine Shin photo
        Elaine Shin
        Mobile Developer
      • Beejay Jung photo
        Beejay Jung
        Web Developer
      • Bran Kim photo
        Bran Kim
        Web Developer
      • Dora Seo photo
        Dora Seo
        Database Manager
      • Ben Park photo
        Ben Park
        UX Designer / Frontend Engineer
      • Theo Kim photo
        Theo Kim
        UX Designer
      • Daisy Kim photo
        Daisy Kim
        PM Associate
      • Luke Moon photo
        Luke Moon
        Contents Manager
      • Thelma Kim photo
        Thelma Kim
        Contents Manager
      • Kevin Choi photo
        Kevin Choi
        Business Developer
      • Lucy Kim photo
        Lucy Kim
      • Nick Han photo
        Nick Han
      • Dave Cho photo
        Dave Cho
        Community Manager
      • Green Kim photo
        Green Kim
        Community Manager
      • Esther Jang photo
        Esther Jang
        HR Manager
    • Advisors

        CEO of Hashed
      • Shuan Djie
        Co-founder of DigixGlobal
      • Ryan Sungho Kim
        CAO of Hashed
      • Lim Hong Zhuang
        CEO of XSQ
      • Jun Kim
        Partner of Kakao Ventures
      • Junghee Cho
        Partner at Shin&Kim (Sejong) law firm


    • Q3 2018
      Transactional VOD

      Reference platform: WATCHA TV

    • Q4 2018
      Subscription VOD

      Reference platform: WATCHA PLAY

    • Q1 2019
      Subscription MUSIC

      Reference platform: WATCHA MUSIC

    • Q2 2019
      Transactional WEBTOON, WEBNOVEL

      Reference platform: WATCHA FUN

    • Q3 2019
      Transactional E-Book

      Reference platform: WATCHA BOOK

    • Q4 2019
      Integrated Subscription

      Integrated Subscription Service