Mobile gaming Steam Store for Southeast Asia, with an inbuilt Kickstarter for game developers and virtual items marketplace.

Project stage

Only a whitepaper

Detailed description

Cloudmoolah is an aggregated payment system which combines popular localized payment methods such as telco top-up cards, prepaid cards, ebanking and the new moo token. It also enables game developers to collect in-app revenue from gamers who do not own credit cards.


In Southeast Asia, the credit card penetration rate is less than 3%. To access this market, game developers used to take months integrating multiple Software Development Kits (SDKs) with local payment companies.


Now with a single CloudMoolah integration through the Unity Editor, it takes less than 10 minutes for game developers to access more than 100 million gamers in Southeast Asia from more than 500,000 retail point of sales.


  • Blockchain-based: using blockchain technology in the MOO Store to ensure transparency of game transactions; 
  • Developer-centric; - Localized: MOO Store will be multi-lingual to serve the needs of each localized gaming community; 
  • Kickstarter-style: Gamers can provide financial support to gaming projects which they love and see potential in growth; 
  • Loyalty-based: Gamers can earn additional in-game currency for spending more time gaming.
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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : MOO
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 15,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :10,000,000
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :150,000,000 MOO
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :61,500,000 MOO
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :BTC, ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    Jun 01, 2018

    Unsold tokens

    Will be retained and allocated to the Reserved MOO Token.

      • Token Distribution

          Vesting notes

          • Founders: Vested over a 36 months period with an initial 6 months lock up
          • Advisors: Vested over a 36 months period with an initial 6 months lock up
        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      30 Mar 00:00 UTC
      30 Apr 00:00 UTC
      0.3 USD No 0.2 ETH - 20 ETH Uncapped Uncapped
      Private pre-sale — Ended
      22 Jan 00:00 UTC
      28 Mar 00:00 UTC
      0.3 USD 25% - 35% Min 50 ETH 10,000,000 USD 15,000,000 USD
      Private pre-sale

      Private presale: 25% bonus if minimum contribution is 50 ETH = 0.2222222222 USD per token inclusive of discount; 35% bonus if minimum contribution = 1000 ETH = 0.24 USD per token inclusive of discount

      Read more about vesting and bonus
      • Team

        • Jonathon Sze photo
          Jonathon Sze
          COO & Co-founder
        • Roland Ong photo
          Roland Ong
          Chairman & Co-founder
        • Benjamin Cher photo
          Benjamin Cher
          CFO & Co-founder
        • Tom Wong photo
          Tom Wong
        • T.T Lim photo
          T.T Lim
          Biz Dev Director
        • Herman Quah photo
          Herman Quah
          Technical Director
        • Andy Chiang photo
          Andy Chiang
          Managing Director, Greater China
      • Advisors

        • Sandra Wu
          Principal, Head of Legal & Chief Compliance Officer, Mercer Investments (Asia)
        • Brian D. Evans
          CMO, ShipChain
        • Ng Jui Ping
          Chairman, August Asia Consulting
        • Andras Kristof
          CTO, Yojee
        • Branden Hampton
          Social Media Influencer and Advisor
        • Quentin Staes-Polet
          Ex-Regional Director South APAC, Unity Technologies
        • Hal Bame
          Tech Entrepreneur and Advisor
        • Yap Lian Seng
          Managing Director, ZICO Insights Law LLC
        • Alan Leung
          ICO Adviser for Greater China


      • 30 Mar 2018

        Start of Crowdsale

      • 30 Apr 2018

        End of Crowdsale

      • Q2 2018

        Release of MOO Store Alpha version

      • Q3 2018

        Release of MOO Store Beta version

      • Q3 2018

        Live launch of MOO Store. Completion of Phase 1 and 2

      • 2019

        Refining existing solutions + User acquisition + Begin development of Phase 3

      • 2020

        Complete implementation of Phase 3 – Marketplace and Reward system