Protocol that powers the next generation of apps for offline retail, delivering real incentives that enable consumers, merchants and advertisers alike.
Carry is a protocol that powers the next generation of apps for offine retail. At its heart is an incentive mechanism that drives consumers to Carry merchant stores. The whole system is geared toward enabling consumers, merchants and advertisers alike. The Carry Protocol offers:
It is relatively easy to identify consumer data in the online domain to execute and track the effectiveness of advertising. However, this is more difficult in the offline market because consumer data is split between different players and cannot be consolidated.
Marketing campaigns are usually conducted on channels with a large number of consumers, allowing them to charge a massive fee based on the sheer size of their viewer base. But despite the high marketing costs, there is no way of truly knowing how many people were exposed to the ad or how effective it was. Advertisers have no choice but to trust the results provided by the channel. There are also very few channels with a large consumer base, so advertisers end up relying on a few channel owners like Facebook and Google.
Consumers have no ownership or control over their data. Millions of accounts on Equifax were exposed in the 2017 hack, but consumers were left at the mercy of the data holding entities. Beyond security, data is often monetized without the knowledge or consent of the very people generating this data. When signing up for new services, consumers typically pay no attention to terms that allow corporations to use and monetize data, and agree to these terms.
From a consumer’s standpoint, there are too many coupons to manage offline. A large number of stores still use paper coupons, and many of them end up in a drawer somewhere beyond their expiration dates. Even electronic coupons are managed separately on different apps by different stores and brands. Although there are apps that consolidate coupons and points to resolve this issue, it is still inconvenient for consumers to use.
The Carry Team aspires to innovate the offline commerce market by using blockchain technology to solve the aforementioned issues. Based on its experience conducting business in the offline market and securing 10,000 partner merchants with 15 million consumers, the team wishes to resolve the inefficiencies of the offline domain through the following:
The Carry Team is launching Carry Protocol to successfully realize the three objectives defined above. The team will spare no time to build the Carry Protocol and begin spreading it to the existing merchant and customer base. The team will then build the Carry ecosystem where it can prosper together with its contributing participants.
Tokens sold on pre-sale (principal plus bonus) unlock linearly over the lock period starting 1 month after the TGE.
All unsold tokens will be burned.
|Round||Token Price||Bonus||Min / Max Purchase||Soft Cap||Hard Cap|
26 Aug 11:00 UTC
04 Sep 11:00 UTC
|0.0000154 ETH||No||Max 20 ETH||Uncapped||5,000 ETH|
24 Jun 11:00 UTC
24 Jun 11:02 UTC
|0.0000134 ETH||15%||0.1 ETH - 500 ETH||Uncapped||5,000 ETH|
Tier 1: 08/26 - 08/28 (Max contr = 20 ETH)
Tier 2: 08/28 - 09/04 (Max contr = 10 ETH)
Smart contract protocol API
Reference wallet reference Point-of-Sale
Production wallet production Point-of-Sale
Ad management system