Overview

Protocol that powers the next generation of apps for offline retail, delivering real incentives that enable consumers, merchants and advertisers alike.

Project stage

Only a whitepaper

Detailed description

Carry is a protocol that powers the next generation of apps for offine retail. At its heart is an incentive mechanism that drives consumers to Carry merchant stores. The whole system is geared toward enabling consumers, merchants and advertisers alike. The Carry Protocol offers:

  • Crypto-enabled payment terminals for offine businesses. (10,000+ terminals in place tracking $2 Billion in real spending offine, thanks to Carry’s key partner company, Spoqa.)
  • Branded tokens for offine brands and shops—the “loyalty points” of the future
  • A wallet API for payments that enables consumers to manage their own privacy and optionally monetize their transaction data
  • A targeted advertising system based on the opt-in transaction data blockchain

Problem

It is relatively easy to identify consumer data in the online domain to execute and track the effectiveness of advertising. However, this is more difficult in the offline market because consumer data is split between different players and cannot be consolidated.

Marketing campaigns are usually conducted on channels with a large number of consumers, allowing them to charge a massive fee based on the sheer size of their viewer base. But despite the high marketing costs, there is no way of truly knowing how many people were exposed to the ad or how effective it was. Advertisers have no choice but to trust the results provided by the channel. There are also very few channels with a large consumer base, so advertisers end up relying on a few channel owners like Facebook and Google.

Consumers have no ownership or control over their data. Millions of accounts on Equifax were exposed in the 2017 hack, but consumers were left at the mercy of the data holding entities. Beyond security, data is often monetized without the knowledge or consent of the very people generating this data. When signing up for new services, consumers typically pay no attention to terms that allow corporations to use and monetize data, and agree to these terms.

From a consumer’s standpoint, there are too many coupons to manage offline. A large number of stores still use paper coupons, and many of them end up in a drawer somewhere beyond their expiration dates. Even electronic coupons are managed separately on different apps by different stores and brands. Although there are apps that consolidate coupons and points to resolve this issue, it is still inconvenient for consumers to use.

Solution

The Carry Team aspires to innovate the offline commerce market by using blockchain technology to solve the aforementioned issues. Based on its experience conducting business in the offline market and securing 10,000 partner merchants with 15 million consumers, the team wishes to resolve the inefficiencies of the offline domain through the following:

  • Provide a platform for merchants to understand their customers and communicate with them
  • Enable consumers to control their own payment data and monetize the information
  • Offer a new advertising channel that is effective and transparent

The Carry Team is launching Carry Protocol to successfully realize the three objectives defined above. The team will spare no time to build the Carry Protocol and begin spreading it to the existing merchant and customer base. The team will then build the Carry ecosystem where it can prosper together with its contributing participants.

Features

Merchant advantages:

  • Accept virtual currency in brick-and-mortar shops
  • Process payments quickly
  • Incentivize returning customers with digital coupons and custom Branded Tokens

Consumer advantages:

  • Own their transaction data
  • Anonymously monetize it
  • Collect digital coupons and loyalty points

Advertiser advantages:

  • Utilize consolidated offline payment data
  • Reach their audience with no advertising fees
Show details

Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : CRE
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 48,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :25,000 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :10,000,000,000 CRE
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :4,000,000,000 CRE
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :Canada, China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    Tokens sold on pre-sale (principal plus bonus) unlock linearly over the lock period starting 1 month after the TGE.

    Unsold tokens

    All unsold tokens will be burned.

      • Token Distribution

          Vesting notes

          • Token Pre-Sale: 3 month lockup
        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Crowdsale — Ended
      26 Aug 11:00 UTC
      04 Sep 11:00 UTC
      0.0000154 ETH No Max 20 ETH Uncapped 5,000 ETH
      Pre-sale — Ended
      24 Jun 11:00 UTC
      24 Jun 11:02 UTC
      0.0000134 ETH 15% 0.1 ETH - 500 ETH Uncapped 5,000 ETH
      Crowdsale

      Tier 1: 08/26 - 08/28 (Max contr = 20 ETH)

      Tier 2: 08/28 - 09/04 (Max contr = 10 ETH)

      Read more about vesting and bonus
      • Team

        • Grant Sohn photo
          Grant Sohn
          co-CEO
        • Richard Choi photo
          Richard Choi
          co-CEO
        • Swen Mun photo
          Swen Mun
          Lead Developer
        • Hong Minhee photo
          Hong Minhee
          Developer
        • Yujeong Nam photo
          Yujeong Nam
          UX Designer
        • Heeyeun Jeong photo
          Heeyeun Jeong
          Product designer
        • Jisun Park photo
          Jisun Park
          Product designer
        • Young Kang photo
          Young Kang
          Product designer
        • Minjune Kim photo
          Minjune Kim
          Developer
        • JC Kim photo
          JC Kim
          Developer
        • Eddie Chang photo
          Eddie Chang
          Project Manager
        • Boyoung Chung photo
          Boyoung Chung
          Project Manager
      • Advisors

        • "PEERCHEMIST"
          CEO and Partner of Hashed
        • Ryan Sungho Kim
          Chief Acceleration Officer and Partner at Hashed
        • David Park
          Product Leader And Management Consultant
        • Lily Liu
          Co-Founder of Earn.com
        • Darren Lewis
          Computer Science from Stanford University
        • Shaun Djie
          Alumni of Singapore Management University

      Roadmap

      • H2 2018
        Protocol Building

        Smart contract protocol API

      • H1 2019

        Reference wallet reference Point-of-Sale

      • H2 2019
        Application Building

        Production wallet production Point-of-Sale

      • H1 2020

        Ad management system

      Activity