An open protocol directly connecting advertisers, publishers, and users in token-based digital marketing.

Project stage

Only a whitepaper

Detailed description

Atlas Protocol, a decentralized digital marketing protocol that is currently being developed on the Nebulas public blockchain, held its official launch on April 12th in New York City. Over 100 technology experts and investors gathered at the launch event.

In its design, Atlas Protocol aims to solve these issues that the current centralized digital marketing giants have. In contrast to traditional digital marketing models, Atlas seeks to give full data ownership to users in a decentralized model. Being implemented on blockchain, the Atlas Protocol network will be fully transparent for users, publishers and advertisers, in contrast to the “black box” model in the current digital marketing world.


User Data Protection
Following GDPR principles, Atlas Protocol gives data ownership back to user.

New Marketing Interactions
Enables new ways of onchain marketing interactions, such as brand advertising, viral gaming. etc.

Smart User Targeting
Selects marketing targeted users via ranking algorithm, based on public and authorized onchain data.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : ATP
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : NA
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Own blockchain ()
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. : NA
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :NA
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :NA
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Without whitelist
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :NA
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :No
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :No
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  • Token and Funds Distribution

    Token distribution date


    Unsold tokens


Sale schedule

Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
Public sale — Soon
Start Soon
NA No - Uncapped Uncapped
  • Team

    • Cheng Li photo
      Cheng Li
      Co-Founder, Engineering
    • Duran Liu photo
      Duran Liu
      Co-Founder, Growth
    • Haoshuang Ji photo
      Haoshuang Ji
      Engineering Lead
    • Rose Ren photo
      Rose Ren
      Marketing & PR Lead
  • Advisors

    • Hitters Xu
      Founder of Nebulas
    • Jeremy Zhou
      Co-Founder of Jide Technology
    • Ellen Wang
      Founder of Linked-Media
    • Ronghui Gu
      Co-Founder of CertiK
    • Pingzhong Tang
      Associate Professor, IIIS, Tsinghua University


  • Q2 2018

    Team founded

  • Jun 2018

    Proof of Concept

  • Q3 2018

    Product v1 Beta

  • Q4 2018

    Product v1 launch

  • 2019+

    Product v2 and ecosystem