The World's First Self-Sustainable eSports Platform Powered by NEO.

Project stage


Detailed description

Asura World is the World’s first self-sustainable eSports platform, powered by NEO. Asura World aims to unite the global eSport community by incentivizing users to simply be kind & helpful towards others. 

Asura World aims to provide in-depth game analyses to guide players through the intricate details of professional gameplay. This will include teaching professional decision-making processes, winning strategies, item-builds, skill-builds, situational advice, and so on. Asura Coins used within the ecosystem flow within it, fueling other parts of the ecosystem where necessary. Asura Coin holders can bet, stake, be rewarded, pay, and earn within the platform.

Asura World is a self-sustainable eSports platform, which focuses on the community ecosystem as a whole, this in tune creates an ecosystem that will be self-regulated & self-evolving. The Asura World platform can be broken down into five major sections: 

  1. eSports Betting & Tournament Live Stream 
  2. Professional Guides 
  3. Community Match making 
  4. Tournament Hosting 
  5. Community Center


  • Unprecedented number of lost assets and unprocessed transactions, due to negligence and bad actors behind some existing platforms. Part of this problem can be attributed to the lack of robust regulations in the space
  • Traditional platforms involving monetary features often lack a streamlined and secure withdrawal process
  • Without proper security in place, anybody with the correct set of skills is able to access sensitive information, and cause a host of complications amongst users of the platform


  • Asura World has a set of rules integrated into the blockchain and operated by a selection of nodes. These rules act as the protocol to keep the platform running safely and securely at all times
  • NEO blockchain technology removes the middle man, and allows Asura World to run as a trustless platform
  • By leveraging the use of NEO blockchain technology, the security of the Asura World platform is improved considerably over traditional centralized systems. Blockchain can remove human error, make data records tamper-proof, and create a trustless system for worry-free transactions


Live Streaming
Users can choose their favorite game and watch their tournament live as their bets are played out.

Betting Rules
Asura World uses unique game-orientated betting rules for an immersive betting experience.

Community Bets
The community can vote on their favorite custom betting rules for a chance to see it implemented.

To maintain Asura World's monthly tournaments, % of winnings are deposited directly into the monthly prize pool.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : ASA
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 12,000,000 USD
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :NEO (NEP-5)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :2,500,000 USD
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :1,000,000,000 ASA
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :650,000,000 ASA
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Open(Start Apr 22, 2018)
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :NEO,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date

    Immediate token disribution

    Unsold tokens

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      02 Jun 00:00 UTC
      30 Jun 00:00 UTC
      0.0002 NEO 10% - 20% 1 NEO - 500 NEO 2,500,000 USD 12,000,000 USD
      Public sale
      • 20% First 24 Hours
      • 15% for first Hour of Day 2
      • 10% for 100+ NEO Investors (Max 500)
      Read more about vesting and bonus
      • Team

        • Peter Shen photo
          Peter Shen
          CEO / Co-Founder
        • Peter Shen photo
          Peter Shen
          COO / Co-Founder
        • Eman Abdollahi photo
          Eman Abdollahi
          CTO / Technical Lead
        • Haoyang Feng photo
          Haoyang Feng
          Marketing Manager / Growth Strategist
        • Nathan Frater photo
          Nathan Frater
          Web Developer / Digital Specialist
        • Steven Ngov photo
          Steven Ngov
          Blockchain Developer / Huawei Nanjing
        • Dang Tie Peng photo
          Dang Tie Peng
          UI/UX Developer / eSport Content Creator
        • Kang Ji Hye photo
          Kang Ji Hye
          Betting Odds Statistician / ZTE Nanjing
        • Huang Pan Ding photo
          Huang Pan Ding
          Honorary Advisor / Oracle / 5th Founding Member of Oracle
      • Advisors

        • Stuart Feigin
          Advisor / City of Zion Contributor / Crunchyroll
        • Nick Fujita
          Advisor / Forbes 30 under 30 / Trade.io / Savedroid / Naga
        • Christopher Obereder
          Advisor / Social Entrepreneur / Founder of Alexanders
        • Richard MacDonald
          Advisor / Social Entrepreneur / Founder of Alexanders
        • Cecilia Xu
          Advisor / Perfect World Dota 2 & CS:GO Tournament Organiser / Advisor
        • Taylor Liu
          Advisor & Team Member / Senior Dev & Gambling Algorithms / Konami
        • Joakim Holmer
          Advisor / Concierge.io & iMusify / Ericsson Group
        • Anders Larsson
          Advisor / Realista & Edgecoin.io / Ericsson Group


      • Q1 2018
        • Demo ver 1.0 Alpha / Live Streaming 
        • First Video Call meeting with NEO Shanghai
        • NEO NEP-5 Smart Contract Development Commences
      • Q2 2018
        • Demo ver 2.0 Alpha Launch / UI / Betting, Streaming, Professional Guides, Community Matchmaking, Tournaments, Community Centre, & Forums
        • Asura World Professional Guides to commence with ranked Dota 2 players RAIN & WRATH
      • Apr 2018

        Asura World CEO @ Amsterdam NEO DevCon

      • May 2018

        Whitelisting / KYC

      • Jun 2018
        • ICO starts 2nd June
        • 1st day 20% Bonus / max 50 NEO
        • 2nd day first hour 15% Bonus
        • 2nd day 10% Bonus for all 100+ NEO investment
      • Q3 2018
        • Smart Asset Management for Asura World
        • Asura World Betting Alpha Launch / Testing Module
        • Asura World Forum, Community Centre, Voting system Alpha implementation / Testing Module
        • Asura World Guides Post Production and ready for implementation
      • Q4 2018
        • Asura World Professional Guides Implementation
        • Asura World Tournament Pre-Alpha Testing
        • Asura World Matchmaking Pre-Alpha Testing / Dota 2 & League of Legends API testing
        • Asura World Betting & Live Stream BETA Launch
      • Q1 2019
        • Asura World platform Beta Annoucement
        • Asura World First Monthly Tournament
        • Asura World first custom bet voting launch
      • Q2-Q4 2019
        • Asura World v1.0 Launch
        • Asura World Dota 2 Pro Teams
        • Asura World League of Legends Pro Teams
        • Asura World CS:GO Pro Teams