With AIRBLOC individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns for higher ROIs.
AIRBLOC is a decentralized personal data marketplace where individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns. Targeted advertisements can improve advertisement success rates and returns on investments significantly.
During this process, through the use of blockchain technology, AIRBLOC also protects individuals’ data privacy, rewards Data Providers and provides full data transparency and traceability.
Today’s data market, which is dominantly controlled by centralized services a.k.a “walled gardens” and big data brokers who aggregate and sell data to large enterprises for profit.
Often, most individuals are completely alienated from the data market. Individual users who are the original data source are not given fair rewards and they do not own the data.
Smaller Apps with relatively less number of customer data compared to larger Apps cannot sell nor monetize their customers’ data as effectively. Because in order to participate in the data trading market, sufficient amount of customer data is needed.
Meanwhile, from the Data Consumer's side, small and medium-sized enterprises are often barred from purchasing data even in small amounts. Even large enterprises can only access data related to market trends. With such limited data sets, it is tough for them to execute highly effective micro-targeted advertisement campaigns towards relevant individuals for higher returns on investment.
With AIRBLOC, Users can directly submit data to the blockchain data supply chain. Users can track and control their data transactions, as well as monetize their own data.
Through the DAuth protocol on AIRBLOC, Apps can seek permission from Users to sell data on their behalf. Also, Data Consumers can easily purchase and access high quality, granular and insightful data, even in small amounts. This allows them to optimize their marketing campaigns by running highly-effective micro-targeted ads.
DAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.
Aside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.
Personal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.
Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.
|Round||Token Price||Bonus||Min / Max Purchase||Soft Cap||Hard Cap|
Public sale —
19 Jun 12:00 UTC
29 Jun 09:00 UTC
|0.0001 ETH||No||0.5 ETH - 150 ETH||Uncapped||20,000 ETH|
2nd Pre-sale —
21 May 12:00 UTC
30 May 09:00 UTC
|0.000086 ETH||15%||-||Uncapped||20,000 ETH|
1st Pre-sale —
23 Apr 01:00 UTC
30 Apr 10:00 UTC
|0.000086 ETH||15%||-||Uncapped||20,000 ETH|
Private sale —
|0.000068 ETH||45%||-||Uncapped||20,000 ETH|
ab180 was founded in 2015. In the beginning, ab180 started its business as an in-app contents search engine, using the App Indexing technology which enabled automatic collection of in-app contents which made them searchable on major search engines.
At the request of customers, ab180 switched its service orientation from search engine to analytics to analyze mobile campaign performance (aka. attribution analysis). Since then, we have begun to collect massive data with mobile and web SDKs and offer useful web and mobile app data for our advertisers.
Towards a people-based analytics, which is the future of advertising performance analysis and targeting, we began an integrated collection of user-focused data via web, mobile app, and offline data through cross-device and cross-platform identity matching technologies.
ab180 forecasted that the traditionally centralized DMP would have its limit to activate data trading due to differing individual privacy laws and companies’ poor participation in each country. We also reached to the conclusion that in existing DMP, personal data infringement is inevitable. Hence we was convinced that a direct data marketplace (P2P and/or P2B) would be the only viable solution and this development will be facilitated with the advent of blockchain technology and as an alternative to innovate the market. Therefore, we started developing ‘AIRBLOC Network’, a blockchain-based data marketplace.
AIRBLOC White Paper will be published to share concepts and roadmaps with the public. During this period, Pre Sale will be conducted for users for the first time, for those who have signed-up through a pre-recruitment.
A test network of AIRBLOC Network will be released, which operates on Ethereum. This test network will be testing Network’s reliability to the ecosystem which will be released with the full version. It also tests the basic providing and consuming logic and escrow systems as well as reliability of credit evaluation systems, data breach prevention, and data integrity.
By using DAPP in AIRBLOC Network, the simplest exchange form of data transaction as well as the simplest form of data provision and monetization will be enabled via release of AIRBLOC Main Marketplace and AIRBLOC Main Client Service alpha version.
With the release of the simplest data network, individual users can sell data through third-party surrogate services as well as Airbloc Main Client Service
Not only individual user’s interests data, but also ad exposure will also be adjusted to the personal preference and configuring types of ads to view and not to view. Also, through the Airbloc Main Client Service advertisement placement or a decentralized third-party advertisement, additional revenues can be earned.
Official version of DAPP V1.0 will be released, reflecting the trials and errors from system’s initial version. Furthermore, the test network will start a live operation.