With AIRBLOC individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns for higher ROIs.

Project stage

Only a whitepaper

Detailed description

AIRBLOC is a decentralized personal data marketplace where individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns. Targeted advertisements can improve advertisement success rates and returns on investments significantly.

During this process, through the use of blockchain technology, AIRBLOC also protects individuals’ data privacy, rewards Data Providers and provides full data transparency and traceability.

Today’s data market, which is dominantly controlled by centralized services a.k.a “walled gardens” and big data brokers who aggregate and sell data to large enterprises for profit.

Often, most individuals are completely alienated from the data market. Individual users who are the original data source are not given fair rewards and they do not own the data. 

Smaller Apps with relatively less number of customer data compared to larger Apps cannot sell nor monetize their customers’ data as effectively. Because in order to participate in the data trading market, sufficient amount of customer data is needed.

Meanwhile, from the Data Consumer's side, small and medium-sized enterprises are often barred from purchasing data even in small amounts. Even large enterprises can only access data related to market trends. With such limited data sets, it is tough for them to execute highly effective micro-targeted advertisement campaigns towards relevant individuals for higher returns on investment.

With AIRBLOC, Users can directly submit data to the blockchain data supply chain. Users can track and control their data transactions, as well as monetize their own data. 

Through the DAuth protocol on AIRBLOC, Apps can seek permission from Users to sell data on their behalf. Also, Data Consumers can easily purchase and access high quality, granular and insightful data, even in small amounts. This allows them to optimize their marketing campaigns by running highly-effective micro-targeted ads.


  • Presently, it is extremely difficult for enterprises to buy direct personal data for their advertisement marketing campaigns as it is highly inaccessible and expensive. 
  • Apps find it difficult to sell accumulated user data in a legal manner. They often rely on illegal means to monetize user data. 
  • Data is commonly collected and monetized without explicit consent. Their data privacy is compromised, and they are not compensated. The recent FacebookCambridge Analytica data scandal is an excellent example of this. 


  • Recovery of personal data ownership through blockchain technology
  • Ads seen as relevant and useful information
  • Monetizing data with a new business model
  • Sales of data through legitimate and transparent methods
  • Effective targeted ads based on data
  • Meeting data demands via Data Marketplace that is easily accessible


DAuth Protocol

DAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.

Data Campaigns

Aside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.

Data Marketplace

Personal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.

ABL Token

Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.

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Additional links

  • Token details

    • Token symbol ? Token symbol — a shorten token name. It is used during an ICO and after the coin listing at the cryptocurrency exchanges. : ABL
    • Fundrasing target ? Fundraising target — the maximum amount of funds to be raised during an ICO. When it is reached, the developers stop selling the tokens because they do not need to raise more money for the project development. : 20,000 ETH
    • Token type ? Token type — a platform for a startup launch that influences the stability of blockchain operation, the speed of transactions and the fees. :Ethereum (ERC20)
    • Soft cap ? Soft cap — the minimum amount of funds to be raised for the project development. Sometimes when the soft cap has not been reached, the money is returned to the participants. :7,000 ETH
    • Role of token ? Role of Token — type of token depending on the opportunities it offers to its owner. Utility tokens give their owners a right to use the project services, security tokens are aimed at bringing profit, and currency tokens are a money substitute. :Utility token
    • Total supply ? Total supply — a total amount of tokens that will be released by the developers. :400,000,000 ABL
    • Escrow agent ? Escrow agent — a qualified agent who has the right of signature in a multisig wallet. An escrow agent participates in an ICO, monitors the financial operations of the developers and confirms their fairness. :No
    • Tokens for sale ? Tokens for sale — the number of tokens offered to the participants of an ICO. :221,450,000 ABL
    • Whitelist ? Whitelist — a list of participants, who get an opportunity to buy tokens. To be whitelisted, you need to register on time because the number of participants and the registration period are usually limited. :Whitelist Closed
    • Additional emission ? Additional emission — an additional release of tokens. It can be done once after the crowd sale or on an ongoing basis. In the projects with a limited emission there is no additional emission. :No
    • Exchange listing ? Exchange listing — an assumed date when the token will be listed at a cryptocurrency exchange. The developers usually indicate it in a roadmap and a white paper. :NA
    • Accepting currencies ? Accepting currencies — cryptocurrencies and fiat currencies that can be used for buying the project tokens. :ETH,
    • Can't participate ? Can't participate — the countries where it is prohibited to buy tokens. These can be countries where ICOs are prohibited altogether, or countries that have the requirements that a particular project does not meet. :China, Hong Kong, Iran, Iraq, North Korea, Syria, USA,
    • Know Your Customer (KYC) ? Know Your Customer — a verification procedure for ICO participants, during which the developers can ask for personal data, a photo and a scanned copy of a passport of a potential investor. :Yes
    Get details
  • Token and Funds Distribution

    Token distribution date


    Unsold tokens

      • Token Distribution

        • Funds Distribution

      Sale schedule

      Round Token Price Bonus Min / Max Purchase Soft Cap Hard Cap
      Public sale — Ended
      19 Jun 12:00 UTC
      29 Jun 09:00 UTC
      0.0001 ETH No 0.5 ETH - 150 ETH Uncapped 20,000 ETH
      2nd Pre-sale — Ended
      21 May 12:00 UTC
      30 May 09:00 UTC
      0.000086 ETH 15% - Uncapped 20,000 ETH
      1st Pre-sale — Ended
      23 Apr 01:00 UTC
      30 Apr 10:00 UTC
      0.000086 ETH 15% - Uncapped 20,000 ETH
      Private sale — Ended
      Start Soon
      0.000068 ETH 45% - Uncapped 20,000 ETH
      • Team

        • Roi Nam photo
          Roi Nam
          CEO & Co-founder
        • Wonkyung Lyu photo
          Wonkyung Lyu
          Dev Team Lead & Co-founder
        • Hunjae Jung photo
          Hunjae Jung
          Back-end Part Lead & Co-founder
        • Naeun Kim photo
          Naeun Kim
          Design Team Lead PM & Co-founder
        • Hyojun Kim photo
          Hyojun Kim
          Blockchain Engineer Full stack Developer
        • Byeongsu Hong photo
          Byeongsu Hong
          Blockchain Software Engineer
        • Woojung Kim photo
          Woojung Kim
          Front-end Part Lead
        • Jaewan Lee photo
          Jaewan Lee
          Mobile Software Engineer
        • Chanhee Lee photo
          Chanhee Lee
          Front-end Software Engineer
        • Yunseop Song photo
          Yunseop Song
          Full stack Developer
        • Seonggun Ahn photo
          Seonggun Ahn
          Customer Growth Part Lead
        • Hyungchul Park photo
          Hyungchul Park
          Back-end Software Engineer
        • Jinwook Jo photo
          Jinwook Jo
          QA Engineer
        • Juhong Jung photo
          Juhong Jung
          Full stack Developer
        • Jinyoung Seok photo
          Jinyoung Seok
          Mobile Software Engineer
        • Hotaek Won photo
          Hotaek Won
          UI Designer
        • Jaemoon Lee photo
          Jaemoon Lee
          Customer Growth Manager
        • Yongwon Choi photo
          Yongwon Choi
          Business Growth Manager
        • Sungho Song photo
          Sungho Song
          Back-end Software Engineer
        • Hyungmin Kim photo
          Hyungmin Kim
          Brand Designer
        • Kyoungmin Jung photo
          Kyoungmin Jung
          Mobile Part Lead
        • Heeyeon Kim photo
          Heeyeon Kim
          Head of Business Partnerships
      • Advisors

        • JH Kim
          ICON Foundation Council & CEO, theloop, Inc.
        • Jason Han
          CEO, Kakao Blockchain Subsidiary
        • Richard Yun
          COO, Coinplug Co-founder, Metadium.
        • Sean Lee
          Director, Corporate VC, GS Shop
        • Sungjae Hwang
          CEO, FoundationX
        • Louis Jinhwa Kim
          Co-founder/Board of Director, The Blockchain Association
        • Dorjee Sun
          COO, Santiment
        • Ken J. Kim
          Executive Director, SRVC
        • Seo Wooseok
          Adjunct Professor, Kyunghee University
        • Timothy Yang
          CSO, 42 Media Corp.


      • Nov 2015
        Establishment of a Search Engine Company - Where our Research Journey on Big Data Started

        ab180 was founded in 2015. In the beginning, ab180 started its business as an in-app contents search engine, using the App Indexing technology which enabled automatic collection of in-app contents which made them searchable on major search engines.

      • Jul 2016
        Changed Orientation towards an Ad-Tech Company - The Beginning of Massive Data Collection

        At the request of customers, ab180 switched its service orientation from search engine to analytics to analyze mobile campaign performance (aka. attribution analysis). Since then, we have begun to collect massive data with mobile and web SDKs and offer useful web and mobile app data for our advertisers.

      • Jun 2017
        A People-based Analytics and R&D for Technology

        Towards a people-based analytics, which is the future of advertising performance analysis and targeting, we began an integrated collection of user-focused data via web, mobile app, and offline data through cross-device and cross-platform identity matching technologies.

      • Oct 2017
        New Business Development on DMP and Blockchain

        ab180 forecasted that the traditionally centralized DMP would have its limit to activate data trading due to differing individual privacy laws and companies’ poor participation in each country. We also reached to the conclusion that in existing DMP, personal data infringement is inevitable. Hence we was convinced that a direct data marketplace (P2P and/or P2B) would be the only viable solution and this development will be facilitated with the advent of blockchain technology and as an alternative to innovate the market. Therefore, we started developing ‘AIRBLOC Network’, a blockchain-based data marketplace.

      • Mar 2018
        Publication of White Paper and Pre Sale of DMP Token

        AIRBLOC White Paper will be published to share concepts and roadmaps with the public. During this period, Pre Sale will be conducted for users for the first time, for those who have signed-up through a pre-recruitment.

      • Jun 2018
        Release of AIRBLOC Network Test Net

        A test network of AIRBLOC Network will be released, which operates on Ethereum. This test network will be testing Network’s reliability to the ecosystem which will be released with the full version. It also tests the basic providing and consuming logic and escrow systems as well as reliability of credit evaluation systems, data breach prevention, and data integrity.

      • Jul 2018
        Release of AIRBLOC Main Marketplace and AIRBLOC Main Client Service (Alpha version)

        By using DAPP in AIRBLOC Network, the simplest exchange form of data transaction as well as the simplest form of data provision and monetization will be enabled via release of AIRBLOC Main Marketplace and AIRBLOC Main Client Service alpha version.

      • Sep 2018
        Launch of Airbridge Main Network Beta Version

        With the release of the simplest data network, individual users can sell data through third-party surrogate services as well as Airbloc Main Client Service

      • Oct 2018
        Launch of Ad Exposure Deals on Airbloc Network

        Not only individual user’s interests data, but also ad exposure will also be adjusted to the personal preference and configuring types of ads to view and not to view. Also, through the Airbloc Main Client Service advertisement placement or a decentralized third-party advertisement, additional revenues can be earned.

      • Dec 2018
        Release of Airbloc Network V1.0

        Official version of DAPP V1.0 will be released, reflecting the trials and errors from system’s initial version. Furthermore, the test network will start a live operation.